Sometimes, "pretty" presentations just don't cut it.
In today's rapidly changing professional landscape, we've got a lot to communicate. In-depth analysis of Big Data, market research, and comprehensive strategic planning initiatives—the list goes on.
That influx of information has made getting across all the necessary data using only sparse, cinematic slides difficult. Presenters have begun packing more and more info onto their slides and either distributing them as documents or presenting them anyway.
Those solutions do a disservice to both your audience and your ideas. Busy schedules leave little time to digest dense documents, and overly complex presentations are a recipe for boredom. By attempting to be both a presentation and a document, those half-baked decks aren't accomplishing either goal.
Those circumstances have created the need for a new medium: a slidedoc. It's a well-designed, visual document that is intended to be read, not presented.
So, when do you need a slidedoc? Below are four reasons you should seek a new medium.
1. When you've got too much data to digest
When you need to convey a lot of complex ideas and information, creating sparse slides is probably not the answer. A slidedoc allows you to include all the important data you want to share, along with the visual and textual support your audience needs to grasp the concept.
2. If your presentation should be a conversation
Consider the goals for your presentation. Are you attempting to persuade your audience, or are you looking to them for input and feedback? If it's the latter, asking a group of people to digest information, formulate feedback, and express it during an hour-long meeting is a lot to ask.
By distributing a clear, cohesive slidedoc to the group before your presentation or meeting, you're saving your audience time that would be spent deciphering a dense document or sitting through a bloated presentation, and empowering them to come prepared with feedback.
3. Because you know someone is going to say, "Send me your slides"
Whether asking for your deck before your presentation to size you up or after to use as reference material, someone inevitably will want to get their paws on your deck. So, plan for requests! Marketers know the importance of beautiful, branded collateral—and that should extend to every piece of communication you create.
Creating a visual, informative slidedoc that is meant to be read creates a better experience for your audience members, and in turn, gives them a more positive impression of you. A well-crafted slidedoc represents you—and more importantly, your ideas—as well as they deserve.
4. You want to help your ideas be understood and spread quickly
Say what you will about PowerPoint, but it's one of the most pervasive authoring tools in organizations today, second only to e-mail. Its widespread adoption, along with the ability to easily copy, paste, and combine decks, makes the chances of audiences distributing your content more likely.
You've probably not only already read slidedocs in your organization, you've probably even created them. Every time your slides can travel through the organization and be understood without the help of a presenter, you've written a slidedoc.
* * *
Until now, there have been no best-practices around using the medium this way. To help people communicate their ideas more effectively, I've released a free guide to creating slidedocs, which you can read or download here (email registration required). Read the information, put it into practice for your next presentation or meeting, and watch how people respond. I bet they'll understand your ideas better.
By changing the way we approach delivering presentations and distributing documents, we can save our audience's time, make our messages easier to understand, and even help them spread more quickly throughout your organization and beyond.
Continue reading "Four Reasons We Need a New Presentations Medium" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Content:
How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast]
High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads. read this »
The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts [Podcast]
Why create content all by yourself when you can collaborate and have more fun? Any Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating. read this »
The Knowledge Bank: Your Marketing Content Team's New Favorite Tool
Ever felt like you need a reference library for your marketing content? Of course you have. It's called a knowledge bank, and its existence will make everything easier. read this »
How Content Teams Are Boosting Content Creation Using Automation Tools
We can all admit it: Creating content can feel like a slog at times. Fortunately, software has caught on, and there are plenty of tools that make the process easier. Here are six of them. read this »
Traditional Content Marketing Is Broken—Here's How Amplified Marketing Can Fix It
Amplifying your content can be as simple as breaking a larger piece into bite-sized (byte-sized?) pieces, and there's no better way to get those pieces than by having a good conversation. read this »
The Podcast Boom: Audience and Content Trends
People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen. read this »