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You know you need a team that has the right balance of skills, creativity, drive, and experience to make the most of the latest digital marketing tools, data, and strategies.

But putting together that team can be challenging.

The rapidly evolving nature of digital marketing means that new tactics are becoming available all the time. Unfortunately, people with the right skills and expertise can be in short supply.

To create a digital marketing team, it's critical to know which positions are hot and what their future means within the industry.

Whether you're building a team from scratch or adding bench strength to your existing digital marketing team, carefully consider what positions are trending and why.

A look into 2015 indicates that the following positions will be key players for your team: chief marketing technologist, Web designer, Web editor, mobile app developer, and marketing operations manager.

Here's what the future of these positions looks like.

The chief marketing technologist will continue to act as a creative and strategic leader who gives technical direction and solutions on achieving marketing goals. The CMT's in-depth experience working in tech and managing systems will be crucial for overseeing and implementing new components as well as supporting and educating marketing teams on the latest technologies.

Chief marketing technologists will make upwards of $240,000 in 2015.

The Web designer will understand graphic design and computer programming and how to create and maintain the website. This person will create designs that are engaging, responsive, and user-friendly for the customer and knows that the look and feel of the site should be seamless. Customer engagement will be critical to increasing conversion rate.

Web designers will earn upwards of $110,000 in 2015.

Web editors vary at different companies. Some may be creating a content plan and editorial calendar; others may be writing and editing content that maintains the brand's voice and style.

Web editors will make upwards of $90,000 in 2015.

Mobile app developers will be even more important to the team as customers continue to interact with brands from smartphones. This contact is more often than not customers' first point of contact with a company. Over 50% of professionals are looking for information on your business from their mobile phone. It will be critical for companies in staying relevant to ensure they have a mobile strategy.

A successful mobile app developer will command upwards of $150,000 in 2015.

Operations managers will be vital for managing inbound marketing channels to drive new customers into the funnel and create strategic campaigns around current and prospective clients, including email marketing, automation, content, and Web strategies. To maximize leads, operations managers oversee performance of campaigns to deliver new opportunities.

Operations managers will command upwards of $105,000 in 2015.

* * *

A successful digital marketing team unites between great strategy and great talent, aligning with the same vision and goals.

Continue reading "The Who's Who of the Digital Marketing Team" ... Read the full article

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image of Laura McGarrity

Laura McGarrity is vice-president of Digital at Mondo, a digital marketing and talent agency.

LinkedIn: Laura McGarrity 

MarketingProfs Partner