Introduction to Marketing Management

CONTENT TYPE: Chart | TOPIC: Career Development

The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research.

CONTENT TYPE: Chart | TOPIC: Martech

Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel.

CONTENT TYPE: Infographic | TOPIC: Career Development

This infographic looks at the share of US workers who want a raise, the size of the raise they want, and why they fear asking.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and prove ROI over the past few years, according to recent research from EssenceMediacom.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms with 10,000 or more employees.

CONTENT TYPE: Chart | TOPIC: Career Development

Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.