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  • Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first.

  • Here it comes... OH NO... it's the pitch deck that's been tampered with so many times it's barely recognizable as a presentation! It's the FRANKENDECK! Quickly: here's how to spot one and get it back on track.

  • Feeling stuck in a certain stage of your business maturity? Siloed data and a disconnect between departments might be the culprit, and appointing a RevOps leader could solve the problem.

  • How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues that an effective transformation to online marketing requires owned media and new platforms.

  • Nearly two-thirds of people who are working from home say they have worked from their bed, according to recent research from CraftJack.

  • As a result of the pandemic, many businesses have developed newfound responsiveness and resiliency and are ready to evaluate and optimize their marketing strategies. A marketing maturity framework can help.

  • Set aside some time for yourself. Join MarketingProfs CEO Allen Weiss for a mindfulness session dedicated to bringing balance back to your hectic schedule. Use this time to relax, realign, and reconnect with what's important.

  • Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, according to recent research from Drift.

  • Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.

  • Having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes, according to recent research from the CMO Council and KPMG.

  • Run toward the hardest problems. It's OK to ask for help. Opportunities—the good ones—are messy, confusing, and hard to recognize. Those are a few of the leadership lessons from 15 well-known female founders and CEOs covered in this infographic.

  • Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how.

  • MarketingProfs Trust Insights CEO Katie Robbert explains a simple, repeatable process for making organizational change as painless as possible.

  • Many B2B sellers say the COVID-19 pandemic has made it more difficult to close deals because buyers have put decisions on hold and/or reprioritized, according to recent research from Showpad.

  • Choosing a digital asset management solution from a sea of vendors can be overwhelming, but with the right RFP process in place, your selection will run more smoothly. Here's a quick overview.

  • Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24.

  • Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article.

  • Diversity and inclusion are no longer nice-to-haves, they're must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.

  • CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year, according to recent research from Brandmaker and Dimensional Research.

  • Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services.