Are you looking to improve your SEO knowledge? Our resources page is here to help! We have compiled a comprehensive list of articles, videos, and tutorials that will help you understand the basics of SEO and how to implement it on your website. From keyword research to link building, our resources page has everything you need to get started. With our resources, you'll be able to optimize your website and increase your visibility in search engine results. Start unlocking the secrets of SEO today!
IT'S FREE! Become a member to get the tools and knowledge
you need to market smarter.
We respect your privacy.
CONTENT TYPE: Article | TOPIC: SEO
Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking.
CONTENT TYPE: Webinar | TOPIC: SEO
How do you choose keywords and phrases you have a shot at ranking for? What kind of content and copy will give you the best chance of ranking in search results? How do you measure SEO success? Join digital marketing expert Andy Crestodina for this SEO Teach Me How session and discover the answers to those questions and more.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC.
CONTENT TYPE: Sponsored Article | TOPIC: Writing
Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities.
CONTENT TYPE: Chart | TOPIC: SEO
Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.
Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to improve search results.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Too many search terms in paid search ad campaigns lead to a single landing page that can't possibly match the different search intents behind all those different clicks. The result? Wasted spend and missed leads. This free webinar offers you a way out—with a little help from your AI Content. Sponsored by Instapage.
CONTENT TYPE: Infographic | TOPIC: SEO
What are the essential search engine optimization rules to follow? To find out, Semrush asked its social media audience.
Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.
Subscription services such as SaaS companies depend on organic rankings for prospects to find them. This article breaks down good SaaS SEO into three major elements.
Which words and phrases do people use most often when conducting online searches?
To find out, Frontier surveyed 1,000 Americans of all ages.
What's in store for search in 2023? This article breaks down predictions about what in SEO will gain momentum and what will fizzle out.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams.
CONTENT TYPE: Podcast | TOPIC: SEO
Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate.
What can you do to help your business's videos rank higher in search? This infographic explores how to boost discovery and views.
Actual conversations sound very different from written content; likewise, voice search operates slightly differently than a typed phrase in the Google search bar. Here are some tips for optimizing for voice—and B2B brands that are leading the way.
Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps.
Keep me signed in
Sign in with your preferred account, below.
Over 350,000 marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!