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CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

If you're babysitting the machine, you're not using an agent. Chris Penn maps the five levels of AI enablement and shows you how to delegate real marketing work—like building an email campaign from scratch—to AI that runs autonomously.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

What if you could build your own marketing tools without writing a single line of code? With vibe coding, you describe what you want in plain English and AI handles the build. Watch a Chrome extension go from idea to live product in real time.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Most marketers use AI to write faster. This session shows you how to use AI to think smarter. Walk through a real workflow—from voice-of-customer research to buying-committee mapping to campaign planning—with actual tools and prompts.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

No IT ticket. No dev team. No problem. Phoenix Harvey built a fully automated workflow inside Google Workspace using everyday tools–like Forms, Docs, and Sheets–plus AI as her coding partner. Learn how to do the same with your own repeatable workflows.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Blank page? Not anymore. Learn how to combine Canva's AI tools with a Brand Voice Builder to go from idea to published post in minutes—without sounding like everyone else. A repeatable system you can use immediately.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

B2B marketers are asked to drive revenue. Here's how AI helps. Learn to build a custom sales bot that can help you handle objections in real time and close deals faster—even if you've never thought of yourself as a salesperson.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

Do you want your content, campaigns, and pitches to convert more reliably? Who doesn't! In this closing keynote, Tamsen Webster reveals why traditional approaches to persuasion may be holding you back from getting the "yes" you want from customers and clients—and the high-converting framework that drives action.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

When you understand how people make decisions and apply that to your marketing, you're more than communicating—you're anticipating! Join Christina Garnett for a look at game theory, behavioral science, and how to use these ideas to think several moves ahead.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

Too many topics. Too many channels. Too many goals! If you're drowning in complexity, join Lee Densmer for this 3x5 Content Strategy Framework: a simple, immediately executable approach to creating a content program your team can capably run to drive the ROI your executive team demands.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

It's time to renew social media marketing as a credibility engine, not just a content channel. Join Brooke Sellas for a structured, human-centric approach to social engagement that builds brand credibility and buyer confidence, strengthens brand trust, and supports revenue.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

Good strategy isn't about doing more; it's about accomplishing more with the fewest actions possible. Join Devin Bramhall to discover how to identify your brand's unique benefits, create high-output execution plans, and break free from the same "to-do list with a timeline" that your competitors run.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

Tools and trends come and go, but one thing doesn't change: trust! Join Ashley Faus for this opening keynote to explore how to build and maintain trust throughout the audience journey. She'll share frameworks for creating human-centric marketing, honing your point of view, and building trust at scale.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Stuck using Microsoft Copilot while all the AI talk and tutorials are seemingly focused on those other tools? Don't think of it as a limitation—think of it as an opportunity! Join Pam Didner for this Ask an Expert: Group Edition to ask all your burning questions about how to navigate and make the most of this enterprise go-to AI tool.

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Getting the most out of your marketing data means using it regularly to gain meaningful insights. Join Zontee Hou to learn strategies to help your marketing team collaborate with AI tools to make insight-led decisions part of their everyday process without becoming data scientists.

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Make AI your powerful analytical partner! Zontee Hou shows how AI can reinforce your strategic thinking and add real business value. Learn how to use AI to accelerate data analysis, reveal impossible-to-spot patterns, and help find overlooked marketing opportunities.

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

You can't make data-driven decisions if your data is messy, incomplete, or stuck in silos. Join Zontee Hou to learn how to tackle the unglamorous but essential task of fixing the data issues that undermine insights, identify critical data gaps, and create a roadmap to better data hygiene.

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Most B2B marketing teams claim to be data-driven, but still struggle with unclear priorities, misaligned metrics, and dashboards that don't inform real decisions. Zontee Hou shows you how to build a strong data-driven foundation that makes data strategically relevant and drives business goals.

CONTENT TYPE: PRO Webinar | TOPIC: SEO

Join us for this Ask an Expert group AMA event with Janet Driscoll Miller to get answers to YOUR questions about Generative Engine Optimization (GEO) and the future of SEO. Watch now.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Make your content unmistakably your own—even if AI is part of your process. In this closing keynote, Robert Rose explores how B2B marketing writers like you can use AI as an effective writing partner while embracing your human wisdom, voice, and originality as your competitive advantage.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Start using AI as a reliable part of your content creation process. Ed Gandia zeros in on the writing phases where AI can make an immediate difference. You’ll leave able to move faster, think bigger, and deliver stronger results—without losing your voice or creative control.