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CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

Do you want your content, campaigns, and pitches to convert more reliably? Who doesn't! In this closing keynote, Tamsen Webster reveals why traditional approaches to persuasion may be holding you back from getting the "yes" you want from customers and clients—and the high-converting framework that drives action.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

When you understand how people make decisions and apply that to your marketing, you're more than communicating—you're anticipating! Join Christina Garnett for a look at game theory, behavioral science, and how to use these ideas to think several moves ahead.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

Too many topics. Too many channels. Too many goals! If you're drowning in complexity, join Lee Densmer for this 3x5 Content Strategy Framework: a simple, immediately executable approach to creating a content program your team can capably run to drive the ROI your executive team demands.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

It's time to renew social media marketing as a credibility engine, not just a content channel. Join Brooke Sellas for a structured, human-centric approach to social engagement that builds brand credibility and buyer confidence, strengthens brand trust, and supports revenue.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

Good strategy isn't about doing more; it's about accomplishing more with the fewest actions possible. Join Devin Bramhall to discover how to identify your brand's unique benefits, create high-output execution plans, and break free from the same "to-do list with a timeline" that your competitors run.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

Tools and trends come and go, but one thing doesn't change: trust! Join Ashley Faus for this opening keynote to explore how to build and maintain trust throughout the audience journey. She'll share frameworks for creating human-centric marketing, honing your point of view, and building trust at scale.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Stuck using Microsoft Copilot while all the AI talk and tutorials are seemingly focused on those other tools? Don't think of it as a limitation—think of it as an opportunity! Join Pam Didner for this Ask an Expert: Group Edition to ask all your burning questions about how to navigate and make the most of this enterprise go-to AI tool.

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Getting the most out of your marketing data means using it regularly to gain meaningful insights. Join Zontee Hou to learn strategies to help your marketing team collaborate with AI tools to make insight-led decisions part of their everyday process without becoming data scientists.

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Make AI your powerful analytical partner! Zontee Hou shows how AI can reinforce your strategic thinking and add real business value. Learn how to use AI to accelerate data analysis, reveal impossible-to-spot patterns, and help find overlooked marketing opportunities.

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

You can't make data-driven decisions if your data is messy, incomplete, or stuck in silos. Join Zontee Hou to learn how to tackle the unglamorous but essential task of fixing the data issues that undermine insights, identify critical data gaps, and create a roadmap to better data hygiene.

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Most B2B marketing teams claim to be data-driven, but still struggle with unclear priorities, misaligned metrics, and dashboards that don't inform real decisions. Zontee Hou shows you how to build a strong data-driven foundation that makes data strategically relevant and drives business goals.

CONTENT TYPE: PRO Webinar | TOPIC: SEO

Join us for this Ask an Expert group AMA event with Janet Driscoll Miller to get answers to YOUR questions about Generative Engine Optimization (GEO) and the future of SEO. Watch now.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Make your content unmistakably your own—even if AI is part of your process. In this closing keynote, Robert Rose explores how B2B marketing writers like you can use AI as an effective writing partner while embracing your human wisdom, voice, and originality as your competitive advantage.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Start using AI as a reliable part of your content creation process. Ed Gandia zeros in on the writing phases where AI can make an immediate difference. You’ll leave able to move faster, think bigger, and deliver stronger results—without losing your voice or creative control.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Personalizing client-facing assets at scale while keeping your brand voice might burn out your team and sacrifice quality. In this hands-on session, Erika Heald teaches you how to equip AI with the same guidance you'd give a new team member. You'll learn how to maintain a consistent brand voice at scale.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Can we trust what AI tells us about our customers? Join Phoenix Harvey to discover her research-informed method for building and validating buyer personas. You'll leave with personas that are both strategic and authentic by blending human judgment and insight with generative AI.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

B2B storytelling is a powerful way to connect with customers, simplify complexity, and build trust. In this opening keynote, Pam Didner reveals how to balance AI's capabilities with your human touch to keep your storytelling efficient, authentic, and true to your brand voice in every campaign.

CONTENT TYPE: PRO Webinar | TOPIC: Career Development

Join us for September's four-week live cohort. Learn how mindfulness can help you develop a healthier relationship with your thoughts and emotions.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Let AI simplify your work, speed up your workflows, and take actions on your behalf through automations. Christopher S. Penn shows you how to combine advanced prompts for effective, mostly-hands-off marketing. Free up your time for more meaningful strategic and creative work with AI automation.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Align AI with your marketing funnel. Andy Crestodina reveals how AI can optimize your marketing, from inbound content to lead nurturing. You'll use AI to find gaps you hadn't noticed before, and measure your campaign performance for AI-powered insights.