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  • Redefining B2B Content Strategy for AI Search: What Growth Teams Must Know

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy. Read more.

  • The State of Global Employee Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The level of global employee engagement—the share of workers who feel enthusiastic about their work—has dipped from its peak in 2022, according to recent research.

  • How Optimistic Are Senior Marketers About the US Economy?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research.

  • From Thought Leadership to Thought Diagnosis: Creating Interactive Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences. Read more.

  • Humans vs. AI: How Global Companies Are Handling Translation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation.

  • The Insider's Guide to Experiential Marketing

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Event Marketing

    Want to make a lasting impact? Give attendees an experience they’ll never forget. Discover how to blend business goals with memorable moments, stretch any budget, and drive higher event ROI. Download this free guide for ideas you can steal for your next event. Sponsored by Cvent.

  • Customer Experience Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Customer Experience

    Customers are the cornerstone of every business. So, to be successful, your CX needs to be top-notch. Join us for three expert-led sessions that will help you optimize your customer journey and effectively capture your customer's voice—all in the AI era. Sponsored by SurveyMonkey.

  • AI Update, April 17, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, April 10. Stay in the know.

  • Your Top Event Trends for 2026

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    A great event is the marketing experience your attendees remember long after the lights go out. Discover the hottest event trends of 2026 backed by Cvent's most recent data. Sponsored by Cvent.

  • Are College Students Ready for AI-Driven Workplaces? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at how college students are being taught AI skills and employers' expectations of college graduates' AI skills.

  • The New Rules of Brand Loyalty: From Virality to Value

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape. Read more.

  • Turn Customers Into Recruiters: How Referral Incentives Can Go Beyond Hiring

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more.

  • How Americans Consume Audio in 2026: Platform and Podcast Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States.

  • Microsoft Copilot AI With Pam Didner

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Stuck using Microsoft Copilot while all the AI talk and tutorials are seemingly focused on those other tools? Don't think of it as a limitation—think of it as an opportunity! Join Pam Didner for this Ask an Expert: Group Edition to ask all your burning questions about how to navigate and make the most of this enterprise go-to AI tool.

  • Where B2B Buyers Begin When Researching Software

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research.

  • Is Your Martech Stack Healthy? A Checklist for SaaS Firms [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This checklist helps you determine if your martech stack is streamlined, integrated, and set up to support scaling your SaaS company

  • The Future Funnel: Why Advocacy Is the Engine of B2B Growth

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more.

  • AI Update, April 10, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, April 3. Stay in the know.

  • Is Your Customer 360 Actually AI-Ready?

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Is your Customer 360 unable to keep up with AI? Discover what leading businesses are doing to modernize their Customer 360 programs to take advantage of AI's personalization, efficiencies, and automation. Sponsored by Snowflake.

  • The Content Qualities Correlated With AI Citations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations.