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"When I opened the shipping box I found a piece of peppermint hard candy. Wow, did that change my mind." See what you can do to enhance your customer's experience.

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Just what has waiting tables got to do with good marketing? Here's what good waiters know, and marketers could do well to focus on.

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I wasn't even spelling "cool" right when I began to understand e-marketing to teens. Here's what you can learn too.

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You're smart, tenacious and exceedingly good at what you do. But with little cash, here's how you can begin to make a big splash, attract clients and increase product/service visibility.

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Women buy 80% of today's consumer goods. So, how do you target this feminine segment of the buying population? Think soft. Think informative. Think gossip. But what else?

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Color doesn’t simply look nice (or not). It speaks to the subconscious! Learn how to use color to increase your sales.

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Even with the internet, you still need them. So, here are more tips than you can imagine on designing great marketing brochures.

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Taking a cue from the porn industry, X10.com is using a campaign to skyrocket traffic ratings. But can blanketing the web be too much?

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When was the last time a passive pitch got your juices flowing? Can't think of one? Me neither! So purge the passive. Keep your customer center-stage. Think ACTIVE!

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Permission Marketing is the current jargon for the politically correct way to manage your customer relationships. Here's how to do your Permission Marketing with sensitivity, sense and style.

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Everyone says go global. But is what is global marketing anyway? And what do you really need to know in order to survive globally?

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It’s all about designing your site around the searching patterns and psychology of your visitors, not coming up with something that looks cool but sends your visitors clicking for the hills.

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Ever bought something on impulse? Well, it will take a lot of things to make true impulse buying happen on the web. What, you might ask? Read on.

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Some people say the sites that sell the best are the porn sites, and you could learn a thing or two from them. Bad logic plus a titillating topic to attract readers, despite information that is total nonsense.

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The wireless web is taking off and Skygo.com reports that web ads may work. Well, watch out for free-riding! Here's a story we ran last year that is still relevant.

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Looking for a formula that guarantees powerful and effective strategies in marketing, advertising and sales? The Grok has one for you here...using 5 simple letters.

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We usually think about words and pictures to help drive sales. What about color, sound and other things that can also be used? We'll tell you what research has revealed.

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Internet advertising and banner ads are in the news these days. Here's an article we ran last year that gives our opinion on this hot topic.

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Learn how to put critical information under the customer’s nose – and watch your business begin to buzz.

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We first published this back in March of 2000. As we wait for a definitive ruling on Napster by the U.S. District Court, here's a second look at the inevitable consequences of ignoring consumers.