Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Event | TOPIC: Events
With #mpb2b online you get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today.
CONTENT TYPE: Master Class | TOPIC: Customer Experience
Your customers' expectations are higher than ever. In this Master Class, you'll learn how to map your customer journey so you can understand their motivations and deliver an experience that wows.
CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience
In this exhilarating B2B Backstage webinar, best-selling author and marketing guru Andrew Davis will show you how to use the loyalty loop to leverage your existing clients to drive a steady stream of highly valuable, high-margin, new business.
CONTENT TYPE: Webinar | TOPIC: Content
Survey-based research is a great way to generate compelling content for your brand—but only when your data is good and your reporting is trustworthy. Get it right with a simple four-step model, a set of survey best-practices, and an understanding of how to report the data. Sponsored by SurveyMonkey.
CONTENT TYPE: Friday Forum | TOPIC: Career Management
How many times have you seen an amazing job opening but you're missing one bullet point in the description, so it causes you to doubt? And that leads to procrastination and inaction. It's time to break that cycle! Join us at the MarketingProfs Career Day for six informational and inspirational sessions that will break through that ennui and land you your dream job. Sponsored by AMA.
CONTENT TYPE: Article | TOPIC: Customer Experience
Losing the occasional customer is an inevitable reality—but it doesn't have to be the end. The right targeted content techniques can both win back people who stopped using your service and ensure they never stray again. Just follow these five steps.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
What makes a memorable customer experience? How can brands differentiate themselves via the customer experience they provide? CX wizard Jeannie Walters shares her insights, including how understanding what's in your customers' hearts is key to success.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Search volume for a range of marketing tactics increased between January 2019 and October 2020, according to recent research from Fractl and SEMRush.
CONTENT TYPE: Chart | TOPIC: Content
Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec.
CONTENT TYPE: Article | TOPIC: Content
Many of us still rely on traditional content types to drive our content marketing and thought leadership. It's time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here's the why and how-to.
CONTENT TYPE: Article | TOPIC: Management
The popularity of Agile Marketing is growing, and it's easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an approach that lets them change course quickly. Here are three tips for adopting Agile methods.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
If your marketing team is like most, it spends a lot of time and energy cultivating qualified leads for the sales team. But it may be missing out on lots of other helpful ways to enable sales and create shared success. Now's the time to expand Marketing's efforts to help Sales sell better—and more. Sponsored by Seismic.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Many buyers are hesitant to try new B2B tech vendors and products, but they can be persuaded to do so with better pricing, deep experience, innovative solutions, and professional peer reviews, according to research from LinkedIn Marketing Solutions.
CONTENT TYPE: Article | TOPIC: Public Relations
Launching a new product or service comes with plenty of PR headaches. Your press release announcing your news shouldn't be one of them. Still, marketers commit one of the biggest mistakes of a launch when they get the press release wrong. Here's how to get it right.
CONTENT TYPE: Infographic | TOPIC: Content
What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif fonts, psychedelic vibes, and the brutalist aesthetic could make a comeback this year.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The full effects of 2020 on marketing budgets in 2021 have yet to be felt, but it's safe to say marketers will have to focus more than ever on ROI. To ensure your marketing strategy gets peak returns this year, emphasize these three important areas.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
How do you earn (and keep) people's trust after a year like 2020? Stephen Denny shares insights from his new book (co-written with Paul Leinberger), Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.
CONTENT TYPE: Infographic | TOPIC: Search
A recent infographic from DirJournal explores why link signals still matter for search rankings, what makes a link "good" according to Google's guidelines, and how businesses can build better link profiles.
CONTENT TYPE: Guide/Report | TOPIC: Events
Virtual events can help your company create meaningful new connections with customers, build up and bolster your online presence, and weather the ongoing challenges of 2021. Sponsored by GoToWebinar.
CONTENT TYPE: Article | TOPIC: Demand Generation
The accelerated transfer of B2B business to digital-only formats has emphasized the importance of sales enablement technology. Even after the pandemic, digital-first attitudes are likely to persist—so ensure your sales enablement tech strategy measures up.
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