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CONTENT TYPE: Article | TOPIC: Artificial Intelligence
In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. As we move further into 2024, the marketing landscape will be shaped by four trends.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
CONTENT TYPE: Article | TOPIC: Marketing Content
Helping potential buyers through their buying journey is a multipronged effort involving a blend of tactics and the right content for each step. This article explores four content types and their impact during that journey.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
What are B2B marketers' pipeline growth goals for 2024? How are they planning on meeting these goals?
CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence
AI is democratizing design. Today, non-designer marketers can use AI to generate graphics and layouts—and designers can work faster than ever. Jared Williams (AI Consultant at Campfire Glow) shares how to apply generative AI-based design to your projects, improving design operations efficiency.
CONTENT TYPE: Video | TOPIC: Artificial Intelligence
Brand monitoring is about understanding public sentiment toward your brand across various platforms, including social media, forums, and reviews. With the advent of AI, however, that task is set to become more complex—yet more insight-laden.
CONTENT TYPE: Article | TOPIC: Branding
Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most marketing agencies expect business to be better in 2024 than in 2023, according to recent research.
CONTENT TYPE: Infographic | TOPIC: SEO
Text relevance is the factor that correlates most strongly with a webpage's ranking well in Google search, according to a recent analysis.
CONTENT TYPE: Article | TOPIC: Career Development
Considering how rapidly marketing is changing, including how reach is fracturing across a myriad of channels and platforms, there's a lot that's not in our control. What we can control is we react to inevitable failure. For gritty marketers, it can be the secret to marketing success.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content?
CONTENT TYPE: Article | TOPIC: Public Relations
An increasing number of customers want ethical products and services. That means marketers need to adopt more ethical marketing practices. Here's what you need to know—and do.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Caught between the demands to maximize campaign ROI with personalized messages—while respecting the privacy of your audience? Discover how to overcome those challenges (and more) to create hyperpersonalized campaigns with best-in-breed marketing applications and AI tools. Sponsored by Snowflake.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes it so powerful? And how can you create it? This infographic covers what marketers need to know.
It seems like there's a new AI tool every week. But is it worth your time? And what tools should you be looking at? Katie Robbert (CEO of Trust Insights) walks you through the 5P framework to assess your needs, shares the most common use cases for AI, and helps you select the right tools for your marketing toolkit.
CONTENT TYPE: Chart | TOPIC: Martech
B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to recent research.
CONTENT TYPE: Article | TOPIC: Marketing Management
GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content?
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