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  • Are AI Customer Experience Agents Helpful?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers.

  • What Does the Marketer of the Future Look Like?

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more.

  • Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.

  • The State of B2B Influencer Marketing in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?

  • How AI Is Impacting Workers' Jobs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey.

  • What's the Difference Between SEO, AEO, and GEO? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for.

  • The New B2B Social Media Environment: How to Navigate the Choppy Waters

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive. Read more.

  • AI Belongs in Your Marketing Toolkit, but Save Space for Humanity, Too

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI is transforming marketing by driving efficiency and sparking ideas, but human creativity remains essential for authenticity and impact. Learn how to strike the right balance. Read more.

  • The Key Drivers of Brand Reputation

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well.

  • Marketing Efficiency and Growth in 2025: From Data to Dollars

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations. Read more.

  • What Grade Would CEOs Give Their CMO?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.

  • How and Why GenAI Exceeds Expectations in Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.

  • Beyond Legacy: The Future of Enterprise Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself with AI. Sponsored by Ortto.

  • What Are LinkedIn Accelerate Campaigns? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.

  • Taking a Page From Consumer Marketing: Building Meaningful Connections in B2B

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B companies can boost brand engagement by using B2C-inspired tactics to create lasting impressions through human connection. Read more.

  • Your Repeatable CRO Framework

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Every good CRO program must start at the foundations. Discover why your current website isn't getting you the results you need, which common web page copy and design mistakes are costing you conversions, and a CRO framework and a step-by-step research process you can use to repeatedly improve your conversion rates.

  • The Top Generative-AI Risks Facing Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research.

  • Why Traditional SEO Isn't Enough Anymore: How to Prepare for AI Search

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI-driven search is rewriting the rules of SEO. Discover how to build trust, authority, and visibility to optimize your online content for AI-generated search responses. Read more.

  • Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more.

  • A Playbook for Optimizing Your Homepage Experience: Five Essential Elements

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Websites

    Explore five essential homepage components that enhance user experience and increase conversions. Practical tips included. Read more.