Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Customer Experience
B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research from The Pedowitz Group and Ascend2.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
You can't sell anything if you don't know whom you're selling to. That's where buyer personas come in. This article answers your questions about the benefits and uses of buyer personas.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean Data, Sales Hacker, Heinz Marketing, and Outreach.
CONTENT TYPE: Article | TOPIC: Websites
The birds are chirping, the sky is blue, and... yikes, that infographic you posted two years ago just doesn't hold up. Time for a spring cleaning. Here's how to do it.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
How is artificial intelligence actually helping marketers? This infographic explores some of the major ways AI is enabling marketing teams to boost their performance.
CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology
Marketers juggle countless responsibilities and tasks in any given day. So how are complex organizations taking some of the pressure off with dynamic platforms and automation? Sponsored by Airtable.
CONTENT TYPE: Sponsored Webinar | TOPIC: Content
To create first-class customer experiences that drive revenue, you have to convey to audiences—in their local language—that you can meet their wants and needs. So how do you localize your content so it engages and converts international customers at scale? Sponsored by Unbabel.
CONTENT TYPE: Podcast | TOPIC: Search
Most SEO conversations are about on-page SEO, which is important. But there is so much more that marketers should be paying attention to. This episode takes a deep dive into everything from outbound SEO to accessibility.
CONTENT TYPE: Article | TOPIC: Content
Amplifying your content can be as simple as breaking a larger piece into bite-sized (byte-sized?) pieces, and there's no better way to get those pieces than by having a good conversation.
CONTENT TYPE: Infographic | TOPIC: Social Media
Explore how addressing sustainability topics on LinkedIn such as emissions and renewable energy can help boost engagement with audiences and influence purchase decisions.
CONTENT TYPE: Article | TOPIC: Management
Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot fulfill its potential if it's relegated to its usual incarnation—expensive prototypes or initiatives. AI in the enterprise functions best as an integral part of a product management system.
CONTENT TYPE: Article | TOPIC: Demand Generation
The best way to establish a lead-scoring system is to follow what makes marketing so effective: knowing your core audience and setting goals. Check out this article for more on lead-scoring.
CONTENT TYPE: Chart | TOPIC: Branding
Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.
CONTENT TYPE: Webinar | TOPIC: Email
You know email is crucial to your marketing success. But if you're not seeing the results you need, you need some new tools and strategies to get you back in the game. Join us for this webinar to discover how to drive lead gen success with email in 2022. Sponsored by ViB.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Many marketers get to the point where they want to venture out on their own, but starting a new agency can be confusing and complicated. Here are four benchmarks to count on, and what you should measure when you get there.
CONTENT TYPE: Chart | TOPIC: Content
People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen.
CONTENT TYPE: Infographic | TOPIC: Email
What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?
CONTENT TYPE: Friday Forum | TOPIC: Metrics & Measurement
The ability to roll with industry changes and to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But staying ahead of the changes can sometimes feel complicated and frustrating (we know!). Sponsored by Vidyard.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events
You plan the perfect event for months. And then comes the tricky part... cutting through all the promotional noise out there to reach the people you want to sign up and attend! How do you build the excitement that makes your event "unmissable?" Learn how to create the right promotional mix that gets attendees through the door. Sponsored by Cvent.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement
Data is no good to anyone if it's just lying around. To be useful, it has to be analyzed and applied. That's where people come in. Check out these examples of people and data being better together.
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