Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
The marketing funnel is supposed to map out the process of bringing a customer on board. But there's a mysterious no-man's land where those people hang out and share information before they even reach your map. Here's how to take that dark portion of the funnel into account.
Synchronous viewing of broadcast TV programs seems like an ancient practice now, and the proliferation of CTV, OTT, and online video has made traditional methods of measuring ad effectiveness obsolete. Here are four things marketers can do to adapt.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
People are less likely to say they hate or dislike ads in print media compared with other channels, according to recent research.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
It's time to dig out that ideal customer profile you created and saved to a random folder a while back. Actively applying an ICP across your entire marketing funnel could be what you need to become more revenue-focused.
CONTENT TYPE: Infographic | TOPIC: Email
Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity with new audiences. So, how can you brand your emails like a pro?
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B service buyers cite a vendor's reputation, online reviews, and pricing/service as the factors that most influence their purchasing decisions, according to recent research.
CONTENT TYPE: Article | TOPIC: Search
Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps.
A central goal of marketing strategy is to get an advantage over the competition. But how do you do that?
CONTENT TYPE: Article | TOPIC: Demand Generation
This article explores how to nurture potential B2B clients through the awareness journey, from Marketing-qualified lead to Sales-qualified lead, using the Awareness Cascade.
This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively—through marketing automation.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
Are your buyers getting stuck in the middle of your sales funnel? It's time to take a plunger to your process to unclog your conversion strategy. Join us to learn how to find the source of the problem, unclog it, and boost conversions. Sponsored by Act-On.
Personalization is such a sacred word in marketing. Who would question its effectiveness? This article examines a piece by two writers who did just that, and highlights points that are worth considering in the context of B2B.
CONTENT TYPE: Infographic | TOPIC: Management
This infographic looks at the most common signs of a toxic client and breaks down which signs are seen most often by employees, managers, and business leaders.
CONTENT TYPE: Podcast | TOPIC: Content
There's no question that video is a valuable component in your content marketing efforts. In this episode, Alexander Ferguson argues that testimonials, or customer stories, can be the most valuable videos of them all.
CONTENT TYPE: Webinar | TOPIC: Demand Generation
Are you giving good nurture? Most companies aren't. And it could be the key you're looking for to unlock demand gen success. Join demand gen expert and bestselling author Kenda Macdonald for this actionable webinar to learn how to create nurture that works for you, your Sales team, AND your leads.
CONTENT TYPE: Article | TOPIC: Content
As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.
B2B buyers want you to treat them as humans, not algorithms. To connect with your customers successfully—on a human level—follow these five steps.
Most people say they worry that brands are collecting data without their permission and they do not trust brands to protect their personal data, according to recent research from Twilio Segment.
CONTENT TYPE: Webinar | TOPIC: Branding
Your words, voice, and content matter in B2B marketing. And Ann Handley, CCO at MarketingProfs, knows this as well as anyone. So Ann revised her best-selling book from the ground up! Get Ann's inside scoop on "Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content."
Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet in front of you. It's scary. But The Writing GPS is here to help.
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