FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.

  • How Baby Boomers' Digital Media Habits Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.

  • Rising Subscription Prices: Trends and Tactics for Managing Price Increases

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Rising subscription prices are challenging businesses to balance profitability with customer satisfaction. Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth. Read more.

  • Landing Page Conversion Benchmarks for 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?

  • YouTube Ad Formats Explained [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic looks at what major YouTube ad formats are, how they work, and what benefits each format delivers.

  • The State of B2B Pipeline Growth [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research.

  • Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!

  • How to Optimize Your Email Open Rates: Proven Tactics

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Learn how to boost email open rates with proven tips and tactics, from engaging subject lines to optimized send times and much more. Read more.

  • What SMBs Want From Their Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.

  • The Media Landscape Is Shrinking, Can PR Adapt?

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Learn how PR teams can tackle today's media challenges with fresh strategies, expanded content opportunities, and smart tools. Get tips to make an impact. Read more.

  • The New Age of AI-Powered Search: How B2B Marketers Can Keep Up

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now!

  • How Decision-Makers Perceive B2B Ads on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.

  • When Is It OK to Use Emojis at Work? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong?

  • Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.

  • LinkedIn Data: How Work Is Changing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    The who, why, and where of work are changing. But how? And what steps are professionals taking to keep up with these shifts? To find out, researchers at LinkedIn examined a wide range of data sources.

  • Why B2B Marketers Are Investing in AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.

  • How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.

  • The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.

  • Martech Replacement Trends in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.

  • What to Do If Your Social Media Post Goes Viral [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular.