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CONTENT TYPE: Article | TOPIC: Account-Based Marketing
Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.
CONTENT TYPE: Chart | TOPIC: Marketing Management
Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.
CONTENT TYPE: Video | TOPIC: Marketing Content
Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!
CONTENT TYPE: Article | TOPIC: Marketing Management
'Tis the season for thinking about next year before this year is even over! This article looks at how to plan, but not over-plan, for the new year by creating a flexible road map.
Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.
CONTENT TYPE: Infographic | TOPIC: Branding
Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar's annual ranking of the most valuable global brands.
CONTENT TYPE: Video | TOPIC: Demand Generation
The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal?
CONTENT TYPE: Article | TOPIC: Marketing Content
In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
What resonates with today's consumers and buyers? From healthcare to dining preferences, attitudes around hot-button issues like privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can meet their expectations. Sponsored by Vericast.
Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
To help sort through the many options available on the market, TopRank Marketing created this infographic covering more than 30 of the best generative AI tools for B2B marketers.
CONTENT TYPE: Podcast | TOPIC: Communications
In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's "connect four" technique, and more.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Although acquiring new customers is needed to counterbalance inevitable attrition, it isn't the most effective way to stimulate growth. The true goldmine for revenue expansion lies in your existing accounts.
CONTENT TYPE: Video | TOPIC: Marketing Management
Are you struggling with building a top-notch marketing team? Or maybe you're just looking to fine-tune your current one? Either way, you're in for a treat in this episode.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Many American marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees.
Many executives are excited about the potential for artificial intelligence to help with their work but also overwhelmed by having to learn and adopt the technology, according to a recent survey of 800 C-suite leaders.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
GenAI's positive benefits outweigh its negative consequences, but that doesn't make those consequences any less real. This article lists future concerns about the use of AI, from basic to dystopian.
CONTENT TYPE: Video | TOPIC: Social Media Marketing
Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. This episode dives deep into the art and science of creating B2B social media content that fuels human connection.
CONTENT TYPE: Article | TOPIC: Public Relations
When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.
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