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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    AI is here to stay. And here to help with your day-to-day tasks. Join us at this AI Friday Forum, where we have a line-up of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

  • Email A/B Testing Demystified: How to Run Tests That Drive Real Results

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Take your A/B testing beyond subject lines! Discover how to set up clean, statistically sound tests for everything from copy and design to frequency and layout—and how to interpret results with confidence. Kath Pay makes it easy with a step-by-step framework for improving performance with every email you send.

  • Write Better Emails

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Between overflowing inboxes and time-strapped readers, getting your message across requires more than just good writing. Join Dayana Kibilds to discover exactly how to write subject lines, optimize your links, and lay out your email copy so your message not only gets opened... but gets acted on.

  • Your B2B GPS: Recalculating Routes to Revenue

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    It's time to rethink customer journeys. Register now to join expert Phoenix Harvey in a free MarketingProfs session on how to create responsive customer journeys that will help you continuously recalculate optimal routes to revenue based on real-time customer signals and changing market conditions.

  • B2B Email Design Trends 2025: What’s Working (and Why)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Great design isn't just for B2C—B2B emails need it, too! With inbox competition fiercer than ever, standing out requires smart layouts, compelling visuals, and clear messaging. Logan Sandrock Baird breaks down the biggest design shifts in B2B email marketing, from evolving layouts to accessibility must-haves.

  • A Marketer's Guide to Customer Journey Orchestration

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    Traditional marketing plans can prevent you from connecting with buyers at crucial points of their customer journey. Instead of reacting late to intent signals, respond in real-time with customer journey orchestration (CJO). Discover the essentials of CJO and how it improves business outcomes in this free webinar. Sponsored by Acoustic.

  • How to Create Content That Sparks Conversations

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Are you ready to light up your content strategy? Join us and we'll show you how to create authentic content that catches fire with your audience—no matter the format. From webinars to social posts, you'll learn how to stay true to your voice while igniting real conversations. Sponsored by Goldcast.

  • Rising to the Challenge of B2B Deliverability

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    While B2C and B2B buyers are alike—they're all human—email delivery rules are distinct in tangible ways. B2B marketers must navigate a different technical environment than their B2C peers. Laura Atkins explores B2B-specific solutions to improve your overall ability to reach your audience's inbox.

  • The State of SMS Marketing in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research.

  • What's Different About the World's Most Successful B2B Marketers in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.

  • Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Misaligned teams erode customer trust. Learn how to align B2B Marketing and Sales to drive consistent customer experiences and improve campaign outcomes. Read more.

  • Events That Scale: Why Repeatability Is the Marketer's Secret Weapon

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Discover how repeatable events help marketers scale engagement, streamline workflows, and drive performance across channels. Explore strategies and tools that make it possible. Read more.

  • How to Avoid Martech Implementation Failures

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful implementations?

  • The 20 Companies With the Best Reputations in the US [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Trader Joe's, Patagonia, and Microsoft are the companies with the best reputations among consumers in the United States, according to a recent poll.

  • Nine Useful ChatGPT Prompts for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

  • Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results. Read more.

  • Make Your Emails Stand Out: Relevance Is the New Cool

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    How do you make YOUR emails stand out in a crowded inbox? By focusing on what your subscribers want and need! Discover how to increase response by leaning into more relevant content. In this actionable opening session, Jessica Best uncovers four ways to turn subscriber data into marketing gold.

  • Data-Driven Marketing: What It Is, Why It's Crucial Now, and How to Get Started

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Discover how data-driven marketing boosts personalization, decision-making, and ROI with practical tips to get started. Read more.

  • How Market Researchers Are Using Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International.