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CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy
B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?
CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence
Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.
CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics
Explore advanced GA4 reporting with automation, Data Studio, and AI. You'll connect GA4 data with Data Studio (Google Looker Studio), set up automated report delivery, and leverage Google's AI for deeper analysis and predictions.
Make smarter marketing decisions based on impactful GA4 reports and key data. Get comfortable with GA4's dashboard, understand user engagement and conversion, build custom reports, and use data storytelling to present insights effectively.
Gain a complete picture of your customer journey with data from Facebook ads, X/Twitter ads, and more. Set up cross-platform tracking in GA4 for deep audience insights and platform attribution to improve your targeted campaigns.
Is your Google Analytics 4 set up correctly? Ensure GA4 is capturing the data you need to create reports for informed marketing decisions. These fundamental steps will give you confidence that your data and reports will be correct.
There's no shortage of AI tools. But the quality of the results you get are directly related to the prompts you feed those tools. Christopher S. Penn (chief data scientist at Trust Insights) uncovers the magic of AI prompting, his favorite structure to engineer your own high-performing prompts, and more.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
To position your company for growth and to stand up against competition, you need to understand how to use your brand's benefits. Join MarketingProfs CEO and Founder Allen Weiss for The Brand Benefits Playbook, a free webinar from MarketingProfs to explore insights from his latest book.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Content
Content marketing is about more than just the content. Today's content is personalized to recipients and their customer journey, with AI tools speeding up the creation process. Join us to discover what's new in content marketing and how to take advantage of today's advancing technology. Sponsored by Canto.
Reach your buyers where they hang out—social media—and let AI do the heavy work! Brooke Sellas (CEO of B Squared Media) uncovers AI tools and strategies to transform your social marketing, raise engagement, and grow your brand reputation... plus the ethical concerns that make or break brand trust with buyers.
Getting a leg up on modern search engines requires not just new SEO tools—it requires new search strategies. Dale Bertrand (founder and president at Fire&Spark) shares his framework to enhance your SEO campaign results and dramatically improve your productivity... without replacing your human creativity.
CONTENT TYPE: Webinar | TOPIC: Marketing Content
Relying on traditional SEO strategy might score you a few wins, but it's no longer sustainable on its own. It's time to think beyond SEO! Join expert marketer Amanda Natividad to learn how to round out your content marketing strategy with audience research to power growth beyond search ratings.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.
CONTENT TYPE: Article | TOPIC: Branding
Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
This infographic looks at steps businesses should take—such as creating a workflow where a human reviews every piece of AI-generated content—as well as things to avoid, such as putting sensitive information into AI tools.
Discover how to use AI to create five- and six-figure landing pages that transform prospects into sales-qualified leads in a matter of days or weeks—not months or years. Mary Owusu (CEO at Sprint Marketer) reveals the secrets to high-converting landing pages… and how AI can 10x their performance.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe.
CONTENT TYPE: Video | TOPIC: Advertising & Promotions
In a recent episode, the insightful conversation with LinkedIn ads expert AJ Wilcox ventured deep into the realm of LinkedIn advertising, unraveling myths, discussing hurdles, and sharing actionable tactics that every B2B marketer needs to know.
Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are.
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