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  • B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • How to Fight Webinar Fatigue

    Sponsored Webinar

    Your audience has a packed calendar and more event options than ever. How do you build a webinar program that doesn't burn your audience (and your team) out? If your team is under pressure to drive more pipeline from webinars—without exhausting your audience list—this session will give you a practical playbook to keep performance high at scale. Sponsored by Goldcast.

  • The Brand Renaissance in B2B

    Sponsored Webinar

    How do you improve conversion efficiency, lower acquisition costs, and strengthen paid media outcomes in B2B? With a strong brand! Discover how a combination of branding and targeted marketing can help you land on your prospects' shortlist of preferred vendors in this free webinar. Sponsored by StackAdapt.

  • There's one thing in marketing that technology can never replace, and that's TRUST. Discover how to build relationships and increase buyer trust in your brand with a human-centric approach to marketing. Ashley Faus leads this free opening keynote session from our Foundations for Marketing Success PRO series.

  • Customers are the cornerstone of every business. So, to be successful, your CX needs to be top-notch. Join us for three expert-led sessions that will help you optimize your customer journey and effectively capture your customer's voice—all in the AI era. Sponsored by SurveyMonkey.

  • Your Top Event Trends for 2026

    Sponsored Webinar

    A great event is the marketing experience your attendees remember long after the lights go out. Discover the hottest event trends of 2026 backed by Cvent's most recent data. Sponsored by Cvent.

  • Stuck using Microsoft Copilot while all the AI talk and tutorials are seemingly focused on those other tools? Don't think of it as a limitation—think of it as an opportunity! Join Pam Didner for this Ask an Expert: Group Edition to ask all your burning questions about how to navigate and make the most of this enterprise go-to AI tool.

  • B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research.

  • This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation.

  • This checklist helps you determine if your martech stack is streamlined, integrated, and set up to support scaling your SaaS company

  • B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more.

  • Catch up on select AI news and developments since Friday, April 3. Stay in the know.

  • Is your Customer 360 unable to keep up with AI? Discover what leading businesses are doing to modernize their Customer 360 programs to take advantage of AI's personalization, efficiencies, and automation. Sponsored by Snowflake.

  • Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations.

  • Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early. Read more.

  • Getting the most out of your marketing data means using it regularly to gain meaningful insights. Join Zontee Hou to learn strategies to help your marketing team collaborate with AI tools to make insight-led decisions part of their everyday process without becoming data scientists.

  • Some 29% of SMB leaders say they created a storytelling-focused job posting in the past 12 months, according to recent research.

  • Learn how to align marketing with CFO expectations using clear metrics, measurable outcomes, and structured proposals that reduce risk and improve budget approval success. Read more.

  • AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research.

  • Strategic thinking, adaptability, and verbal communication are the top soft leadership skills that employers prioritize, according to a recent survey.