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  • 10 Passive-Aggressive Phrases to Avoid in Work Emails [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic covers frequently used passive-aggressive phrases to avoid in work emails, similar phrases to steer clear of, and what to say instead.

  • What Makes Social Media Content Relevant?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.

  • Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.

  • What Does Email Personalization Really Mean for B2B Marketers in the Age of AI?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you. Read more.

  • How Instagram Influencers Feel About AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Some 64% of Instagram influencers believe AI-generated content will lead to content overload on social media platforms, according a recent survey.

  • The Three Key Drivers of Highly Effective Sales Training

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development.

  • The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

  • How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

  • The Top Challenges Marketers Face With Attribution

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.

  • The Most Important Factors in Selecting a PR Agency [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    Potential clients say industry expertise is the top thing they look for when evaluating PR agencies, according to recent research.

  • The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.

  • How Baby Boomers' Digital Media Habits Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.

  • Rising Subscription Prices: Trends and Tactics for Managing Price Increases

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Rising subscription prices are challenging businesses to balance profitability with customer satisfaction. Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth. Read more.

  • Landing Page Conversion Benchmarks for 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?

  • YouTube Ad Formats Explained [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic looks at what major YouTube ad formats are, how they work, and what benefits each format delivers.

  • The State of B2B Pipeline Growth [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research.

  • Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!

  • How to Optimize Your Email Open Rates: Proven Tactics

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Learn how to boost email open rates with proven tips and tactics, from engaging subject lines to optimized send times and much more. Read more.

  • The Media Landscape Is Shrinking, Can PR Adapt?

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Learn how PR teams can tackle today's media challenges with fresh strategies, expanded content opportunities, and smart tools. Get tips to make an impact. Read more.

  • What SMBs Want From Their Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.