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How a company reacts to adversity reflects the humanity of an and shows its true colors more than almost another situation it might encounter. Repairing the emotional connection well is a hallmark of companies we love. It makes us love them even Via Rail, Canada's national passenger rail network has shown its humanity, humility and remorse

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In the near future, your company may be competing with a computer. In fact, companies with the fastest computers, most sophisticated algorithms, technical know-how and most complete data sets will begin to separate themselves from competitors. In a world where milli-seconds will make or break your company, how should you best prepare for this new arms

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If you could go into your boss' office and say, "I can show an additional on the bottom line next quarter from our email marketing" wouldn't that be a good The fact is that many of us can make that promise–and deliver on it. Simply by doing all the things that we online marketers love to

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It's tough out there. Budgets are being cut. Markets are shrinking. Prospects aren't buying the way they used to. But you can still sell effectively. You just have to think differently. The message is important, but it's effective only if the right people read it. The process that you use to present your message is what makes the difference. Here are eight tips for securing meetings with the right executives.

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In every email campaign, you should have direct links to specific pages on your website, helping you gauge and track what's moving the meter in your emails. If you're using a proper email service provider (ESP), you should be able to easily see in real time who clicked on those links at what time and on what day.

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Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the following strategies for leveraging some of the key features.

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You just sent out a request for proposal (RFP). Will it give you the responses you want? Will it set the stage for a great long-term relationship? An RFP is a key step in engaging an outside marketing partner. Don't underestimate its importance. It's not simply a straightforward business communication; it's a brand opportunity. If you're seeking a smart, strategic partner, your RFP should reflect that. Here are seven guidelines to help you create a great RFP—or what I like to call a "really fine publication."

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Poor quality leads and a broken lead process are warning signs that sales and marketing are not Over the years I have witnessed the intersection point between sales and marketing to observe many of these 'canaries'. Here are the top ten signs that sales and marketing are bold;" Wrestling in the Sales and marketing settle their

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So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months. A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social