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  • A Grand-Slam for Denny's?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Have you heard about the Denny's ? What about the Denny's Creature ' campaign? No? That's okay; I didn't either. It's probably a sign of the times that I am too old to appreciate staying up until 2AM and heading to Denny's for some grub after a night That said, I do remember trips to Denny's

  • Five Tips for Building a Better B2B Website

    Video

    CONTENT TYPE: Video | TOPIC: Websites

    What's the definition of a great website? What's the secret to better business lead generation? And what's the first step to building a site that delivers the kind of results you need—when you want them?

  • Free eBook: 7 Ways Facebook will Change your Life

    Article

    CONTENT TYPE: Article | TOPIC: None

    So I have just finished co-authoring a book called Facebook Marketing for (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook What you are about to see is a number of ideas I have about

  • Community Matters

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you joined MarketingProfs did you ever consider yourself to be part of a community of over 320,000 marketers? Well, you are! I know it's a huge number of nameless, faceless people to think about, but as you know, with more people embracing social media tools and how we all seem to know another marketer by

  • Barry Schwartz: Practical Wisdom as a Business Tool

    Video

    CONTENT TYPE: Video | TOPIC: None

    At the MarketingProfs B2B Forum earlier this month, keynote Barry Schwartz, a psychologist and author, explained the concept of Practical Wisdom: the idea that individuals can (and should) hone their judgment to "do the right thing."

  • Marketers: More Hockey, Less Figure Skating

    Article

    CONTENT TYPE: Article | TOPIC: None

    I first heard the skating analogy from Evan Grossman, an old friend and former client. Evan was a founder of HookMedia back in the late 90s, a pioneer in online advertising. He used the analogy to compare the then-nascent field of digital media planning to traditional media. It went something like Figure skating is like planning

  • Social Media Advertising: Does It Work... or Doesn't It?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Ther term "social media advertising" is, to some, an oxymoron. They will tell you it doesn't work for the simple reason that people don't visit social networks to view advertising, but to interact with their community. It's a mindset You may be familiar with the recent report by Knowledge , which found that less than five

  • Our New Home Page

    Article

    CONTENT TYPE: Article | TOPIC: None

    This week, we introduced a new home page at . Go check it out. I'll You back? Good. We made the changes to reflect two the increasing "daily-ness" of our site, and new regular home for Premium Here's what you see, MarketingProfs has replaced the rotator in top left column with another box featuring all of

  • iPhone Tops Blackberry in Smartphone Loyalty

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Nearly 4 in 10 Blackberry and other smartphone users (38%) would switch to Apple's iPhone as their next smartphone purchase, but only 14% of non-Blackberry smartphone users would switch to a Blackberry.

  • Ten Essentials of Software-as-a-Service Solution Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are 10 essentials of software-as-a-service (SaaS) solution marketing.

  • Five Top Tips on How to Write More-Effective PPC Ads

    Article

    CONTENT TYPE: Article | TOPIC: None

    Contextual ads, whether delivered by Google, Yahoo, or any other company, are not standalone ads in the way that a newspaper classified ad is. In fact, your pay-per-click ad is simply the connector between a desired keyword or phrase and a destination landing page. So while you may have some wonderful things to say about your products or services, your PPC ad is not the place to try to cram your latest sales message into 95 characters.

  • Achieving Relevance in Direct Digital Marketing: An Introduction

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are five keys to making a relevance-centered approach a reality in your direct digital marketing programs(such as email, websites, mobile, and so on).

  • Data-Driven Campaigns: Five Ways to Leverage the Customer Data You Have to Drive Conversions and Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    As marketers, we are all looking to reach "nirvana": targeting the right person with the right message at the right time. It's the clear path to driving conversion rates that exceed expectations. The days of blasting promotion messages to all are dead and gone. The conversation has changed. We must put ourselves in customers' shoes and target them individually as best we can through data-driven strategies.

  • Know What Happens When You Don't Advertise? Google Knows.

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    It's safe to say the first batch of post-dot-com-bubble brands have come into their own. Brands like Google, eBay, and Amazon. The one thing that sets them apart? They became successful without the support of television advertising to help launch them.

  • Getting Back to Leadership Wins Back the Trust

    Article

    CONTENT TYPE: Article | TOPIC: None

    Nothing gets your attention like a catchy title. A recent Forbes magazine I Took Over The Company From " sure got mine. I read the entire piece, which is short and very directly written by Todd Wille, the man who took over ailing Unify , teetering on the edge of collapse in 2000, hardly taking a

  • Social Network-Based Caller Routing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Ok, let's say you are searching the web for a new fishing rod. You find the right website but you are having trouble locating the right rod and reel combination. Frustrated you consider giving up but give it one last shot and decide to call the 800 number on the site. And instead of getting the

  • Commercial Break: Target, Brand New Day

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. Today, he looks at Target's "New Day" commercial.

  • Why (Digital) Small Talk Matters. Really.

    Article

    CONTENT TYPE: Article | TOPIC: None

    This week I came across two articles that helped clarify an issue I've been pondering for many why is it hard for so many companies to make the leap into the new world of social The first was on the art of digital small talk (social media discussions) in the Wall Street Journal. The second article

  • Twitter and Trolls and Squatters... Oh My!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Recently, St. Louis Cardinals manager Tony La Russa sued Twitter for the misappropriation of his name by an anonymous account holder (the now vacant @TonyLaRussa) who had a whopping four followers. One issue that the incident brings to mind is Web anonymity and the plethora of online trolls, squatters, and the like that reside on social sites such as Twitter and Digg.

  • Creating Community Through Relevant Local Information

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do you learn about local news? You know .... news or content that's particularly relevant to you in a specific geographic area? Perhaps about an event that has taken place or one yet to happen or maybe a local store grand Would a Google alert work? Might your personal network of friends, colleagues, and family