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The line between marketing and advertising is fuzzy to begin with. Ask 20 experts what the difference between the two is, and you'll get 20 different answers. So what's the right answer?

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Studies show that tradeshow sales beat comparative spending on advertising, direct mail, and other marketing efforts. So how do you get the most bang for your tradeshow buck?

CONTENT TYPE: Article | TOPIC: Writing

WHY on earth would you ignore advice on one of the most powerful psychological triggers that makes people buy?

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Would you believe a simple home page makeover can convert visitors into buyers? Here's how.

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The English poet John Donne (of "for whom the bell tolls" fame) wrote that "no man is an island." Nor is any email campaign.

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Respect often doesn't develop in business relationships. Why not? R-E-S-P-E-C-T: Find out what it means to...YOU.

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You can't package it, but you can view it -- albeit in a cluttered marketplace. So how can you brand it?

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Release yourself from the same ol', same ol'. Here's how to divert yourself from treading down the same tired path the next time you're banging out any sort of copy.

CONTENT TYPE: Article | TOPIC: Writing

Despite the growing globalization of the Net, most big multinationals fail when it comes to dealing in languages other than English.

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A non-technical perspective on Web marketing: Think of it as Web marketing for the technologically challenged.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Without a position, a business often acts like a multi-headed creature - speaking from many mouths, saying nothing substantive, and going nowhere fast.

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In a recent survey, most executives believe the Net will be vital to their future export strategy. Are you ready? Here's how to get a jump start.

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Now that your website is at the top of the search engines, your competitors will want to knock you off. What are you doing about it?

CONTENT TYPE: Article | TOPIC: Writing

There are still organizational and historical divisions between the creation of copy and content on many sites today. But it's time to break down those barriers.

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Here are the top ten most common methods firms use to calculate their technology sales quota - and they're all wrong. Did your method make the list?

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If you've been paying attention lately, only a few companies are marketing to women very effectively. Here's why you should be, too.

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You don't have to be an award-winning copywriter to create effective sales letters. Here's the secret template that all top sales people use.

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Sure you hear pronouncements and predictions about dot-com failures every day. But from the people who actually design them? Well, this webmaster's willing to talk.

CONTENT TYPE: Article | TOPIC: Writing

Is your public relations campaign getting the results you want? If not, it could be time for Reality PR.

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Cease with campaign marketing and switch to program marketing. What it is and how do you do it, plus the five critical elements for success.