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  • Humanize Your Email Marketing With a Well-Timed Thank You

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater risk of customer flight—and you're a sitting duck for the competition. Here's how to thank your customers via email—the right way.

  • Nearly Half of Mobile Web Users Make Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half (49%) of mobile searchers—people who use the mobile Web at least weekly—say they have made at least one purchase via mobile device in the previous six months, according to a study by Performics and ROI Research.

  • Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated Industries

    Article

    CONTENT TYPE: Article | TOPIC: None

    "We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red tape and get back in the game.

  • 3 Reasons Marketers Resist Specialization

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Helena Bouchez share insights from Blair Enns of Win Without Pitching regarding the top 3 reasons why marketers resist specialization.

  • Ad Market Recovering Despite Shocks in Japan, Middle East

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global ad expenditure is now forecast to grow 4.2% in 2011, down from the 4.6% forecast in December 2010, due to the effects of political instability in the Middle East and the earthquake in Japan, according to projections by ZenithOptimedia. Even so, online advertising is expected to continue surging worldwide, with 16.4% average annual growth projected for display advertising through 2013, and double-digit growth in paid search and online classifieds expected over the same period.

  • How Not to Rewrite Your Tagline

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Drew McLellan discusses the National Pork Board's shift from an iconic tagline like The Other White Meat to vague and duller taglines.

  • Killing Giants: Three Rules for Toppling the Goliath in Your Industry

    Article

    CONTENT TYPE: Article | TOPIC: None

    We all face giants, those competitors who have more people, budgets, and resources than we can ever hope to have. And despite the uphill fight, we're asked to not only compete but also win. It's possible. Here are three ways to topple your biggest competitors.

  • Brands Rely More on Digital Channels for Custom Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a new study by the Custom Content Council and ContentWise.

  • Marketing Convenience: Extending the Idea of 'Premium'

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Alan Belniak discusses the meaning of the word "premium" and how it now means an extended version of services or courtesy.

  • Five Proven Ways to Increase Email Subscriptions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gaining access to your prospects' inboxes is one of the most important things you can do. Building a solid email list of leads is the best way to grow your business, but just how do you get people to subscribe?

  • Display, Mobile Top Priorities for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey from Bizo.

  • 5 Quick Tactics for Supercharging Your Events Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Nehemiah "Nemo" Chu of Bloomfire shares five tips for adding energy and zest to the event experience.

  • Sales-Letter Magic: 10 Tips for Writing Letters That Sell

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Sales letters are powerful selling tools. They are a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge. Use these 10 tips to write a winning sales letter.

  • Marketers Increasing Digital Video Ad Spending

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of marketers (69%) and one-half of agency professionals (55%) say they plan to grow their digital video advertising (DVA) spending 22% on average in 2011, according to a study by the Interactive Advertising Bureau (IAB).

  • Seven Principles for Social Success and the Companies Already Getting Them Right

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Let's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve social success.

  • Social Media, Leave Them Kids Alone (Or At Least 46% of Them)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses the most recent Forrester Research regarding social media uses by 12- to 17-year-olds and how it affects marketers.

  • Americans Flocking to Coupon Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of consumers (67%) say they have downloaded and printed online coupons, with Coupons.com (38%) topping the list of favorite websites, followed by Google (34%) and Groupon (22%), according to a report by Morpace.

  • How to Rebrand a 10-Year-Old Company in Six Weeks

    Article

    CONTENT TYPE: Article | TOPIC: None

    After laying out an 18-month plan for rebranding our 10-year-old company, we learned we had only six weeks to do it. Here is how we shifted from "OMG, they're crazy" mode into high gear, accomplishing the unthinkable in 42 days.

  • So, This Word Walks Into a Bar…: 12 Perfectly Ordinary Words That Suddenly Have New Meaning

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs chief content officer and blogger Ann Handley shares how common words, such as a friend, have changed their meanings in the digital world.

  • Android Widens Smartphone Lead, Apple Up on Verizon iPhone

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android strengthened its lead in the US smartphone market as of February 2011, accounting for 33% of smartphone subscribers, up 7.0 percentage points from the previous three-month period, according to data from the comScore MobiLens service.