Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

I've often written about NASCAR " -- the strongly held belief that if no one in your little bubble of upscale artsy friends is into something, then clearly no one else could be either-- and how it afflicts the advertising community. But there's an equally insidious syndrome affecting the tech Scoble Scoble Blindness is the strongly

CONTENT TYPE: Article | TOPIC: None

Here's one of my worries as we continue to trudge through the murky waters of the recession. Business owners have always been an impatient lot, when it comes to marketing efforts. They plant the seed and then two days later, when nothing has sprouted, they dig up the seeds before they've had a chance to take

CONTENT TYPE: Article | TOPIC: None

For most businesses, customer segmentation -- the act of dividing customers into similar groups for the purpose of targeting -- is something that you did as a marketing exercise many years ago or at best, at the beginning of last year. In a challenging economy, a different and very powerful kind of segmentation called price segmentation

CONTENT TYPE: Article | TOPIC: None

Dale Carnegie's timeless classic How to Win Friends and Influence " is a book about building winning , both business and personal. As an example, his advice about how to make people like you Become genuinely interested in other Smile. (i.e. Have a sense of Remember that a person's name is to that person the sweetest

CONTENT TYPE: Article | TOPIC: None

Cognitive enhancement drugs such as are routinely used in an off " manner by students, doctors and other professionals to increase memory and concentration. And while the use of any medication–especially for off label purposes should be strongly cautioned–some experts are now saying cognitive enhancement drugs are no more dangerous than a cup of coffee. In

CONTENT TYPE: Article | TOPIC: None

Cognitive enhancement drugs such as are routinely used in an off " manner by students, doctors and other professionals to increase memory and concentration. And while the use of any medication?especially for off label purposes should be strongly cautioned?some experts are now saying cognitive enhancement drugs are no more dangerous than a cup of coffee. In

CONTENT TYPE: Article | TOPIC: None

It seems like months since I have been participating in my usual rounds of marketing world discussions. Probably because it has. My travel schedule has been "nutty" for the past several months, to say the least. To borrow from oh-so-many of my ex-girlfriends from over the years, "it's not you, it's I finally cracked open my

CONTENT TYPE: Article | TOPIC: None

A commenter to one of my recent posts whether more personal, "slice of life" style content -- such as posts about staff days out office antics -- is appropriate for a corporate or business blog. Here's my It depends on your Every blog needs to have a reason to exist. Let me suggest a Inform or

CONTENT TYPE: Article | TOPIC: None

Christmas might be over but the spirit of giving continues here at MarketingProfs. Until New Year's Eve, December 31, you can buy a Premium Membership for someone else, and get another one for yourself, ! That means that as a MarketingProfs Premium Member, each week you'll get exclusive new case studies, articles, and reports that help

CONTENT TYPE: Article | TOPIC: None

I have established brands of gifts that suit Christmas, weddings and funerals. I use them whenever I need to and feel that they enhance and express my personal brand with humor, compassion and taste .... all qualities I strive towards. I'm not a pitchman for any of these products (last one notwithstanding), but think that finding

CONTENT TYPE: Article | TOPIC: None

I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops. Interestingly enough, he reported their business was off dramatically in that area.

CONTENT TYPE: Article | TOPIC: None

Gems of 2008: Online reputation management means tracking your brand and reacting when necessary. Brand monitoring can save you from a potential disaster when someone cites your name in an article that misrepresents you. What's more, it can help you proactively join conversations around your topic area, helping to get your brand name out there.

CONTENT TYPE: Article | TOPIC: None

Gems of 2008: You need an e-newsletter and you know it. But before rolling up your sleeves, please review the following six bromides from a recent how-to article phoned in by a reigning email-marketing magnate. After each, I'll explain how to do the exact opposite so that you can avoid polluting the e-cosystem with mediocre e-newsletters.

CONTENT TYPE: Article | TOPIC: None

Gems of 2008: Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing your time more efficiently isn't the answer.

CONTENT TYPE: Article | TOPIC: None

Gems of 2008: People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail? The answer is with search engines and Google. According to comScore, Americans conducted 11.5 billion searches in June 2008, and Google was used for 61.5% of those searches. This means it is essential that you make it easy for customers to find you, and one of the most effective ways to do so is search engine optimization (SEO), which focuses on getting your Web site listed in the unpaid, organic search engine results.

CONTENT TYPE: Article | TOPIC: None

by William Leake

CONTENT TYPE: Article | TOPIC: None

A few weeks back I wrote a post on how writing a plan could help companies to determine ROI on social , which generated a lot of great discussion by the Daily Fix readers. The same day I asked on how many marketers actually write a plan, stick to it and measure against it (or do

CONTENT TYPE: Article | TOPIC: None

Remember when store grocery brands used to come in generic packaging? You plain white packages with black stenciled lettering, no brand names and just a one word descriptor as to the products CAKE MIX, CEREAL, DOG Those days are gone forever. And so is the supermarket practice of merchandising their own brands on bottom shelves covered

CONTENT TYPE: Article | TOPIC: None

Over at Communication Overtones, Kami Huyse shared a beautiful "The blog content should feel like a gift to the reader."  She went on to share her ideas for 10 types of corporate blogs with a sense of purpose and mission to their reason for The Insider. Give an insider's look at your company or one of

CONTENT TYPE: Article | TOPIC: None

One of the great things about social media is that it lets you so quickly and easily connect with others and communicate with them. But we need to keep in mind that online conversations are really public conversations. And they aren't one-to-one, they have three We've all heard that there's two sides to every story. But