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  • Don't Diss Dads; They're Shoppers, Too

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni wonders why ads disrespect fathers and shares survey results from a recent survey about fathers doing more shopping.

  • Sales and Marketing Best-Practices: Seven Heavenly Virtues

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sales and marketing best-practices are universally desirable—but, too often, elusive. Here are seven solid best-practices that address the misalignment between Sales and Marketing and help increase sales.

  • More Inc. 500 Companies Succeeding With Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than seven in ten (71%) of the nation's fastest-growing private companies now use Facebook and, among them, 85% say their efforts are proving successful, up 36 percentage points from the 54% that said so a year earlier, according to a study by the University of Massachusetts at Dartmouth's Center for Marketing Research.

  • 7 Tips for Writing a Killer Blog Post That Actually Gets Read

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger John Haydon of Inbound Zombie share his seven tips for keeping blog visitors hooked when reading blog posts.

  • I'm Water, You're Glue: 8 Ways Email Is the Sticky Stuff of Digital Dialog

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Stephanie Miller shares the conversation at #profschat regarding the importance of email in holding businesses and customers together.

  • Nine Ways to Elevate Your Presentation and Speaking Skills to Black Belt Level

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're just beginning to present to audiences, or are a veteran speaker—becoming a speaking champ requires attention to detail. Begin with these nine, nuanced tips to master your speaking skills.

  • iPhone Dominating Mobile Email Activity

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 13.36% of email message opens occur via mobile device with the iPhone comprising more than 65% of that activity on average, according to a study from Knotice, which also finds that mobile email open levels are highest in the early-morning hours but vary dramatically by industry.

  • Three Lesser-Known Ways to Enhance AdWords Quality Score

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. If you've tried all else but aren't seeing results, give these three unconventional tips a shot at bumping up your score.

  • Digital Ad Spend to Climb 14%, Social Media 35%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels, according to a report from the Winterberry Group. Of that total, digital spending is expected to reach $31.6 billion, up 14.0% from the previous year.

  • Machines Are Reading Your Site ... and They Only Care About Two Things

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the implications of machines reading the news for marketing, PR and social media professionals.

  • Online Reputation Management's Top 3 Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top 3 ORM challenges, and let your brand shine.

  • Direct and Digital Marketing Jobs Rebounding in 1Q11

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In anticipation of stronger business conditions, more than one-half (52%) of digital and direct marketing executives plan to increase hiring in the first quarter of 2011, up from the 41% who said so in the previous quarter, according to a survey from Bernhart Associates.

  • 5 Ways That Facebook Could Better Handle Privacy Concerns

    Article

    CONTENT TYPE: Article | TOPIC: None

    A MarketingProfs guest blogger and the CEO of Appitalism.com, Simon Buckingham shares 5 ideas Facebook could use to address the privacy concerns of its users.

  • Make These 5 Mental Shifts & Start Seeing the Opportunities Around You

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Stephen Denny offers 5 new mental shifts to make in order to see the opportunities hidden in plain sight around you.

  • Social Media Isn't Dead (No Matter What Some Folks Say)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger BL Ochman defends the importance of social media in response to AdAge's claim that social media is useless and dead.

  • Why You Should Use Engagement Metrics to Guide Your Messaging

    Article

    CONTENT TYPE: Article | TOPIC: None

    How many Facebook fans or Twitter followers you have isn't necessarily the best indicator of how many people are receiving your message. But a new breed of engagement metrics can give you those answers, and help mold your messaging to generate the highest levels of engagement.

  • Brands Don't Use Social Media Effectively

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though growing numbers of companies are using social channels to connect with their customers, only 12% of business executives say their companies are using social media effectively, according to a study by Harvard Business Review Analytic Services.

  • 6 Reasons Why Right-Brainers Will Rule the Future

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel interviews best-selling author Daniel Pink about why he thinks right-brainers will rule the future.

  • How to Get Lost in the Crowd

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Steve Woodruff offers advice about how to be boring, vague, and blend into the crowd ... then he recommends ignoring this advice!

  • Five Important B2B Marketing Trends in 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their goals.