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  • Omniture Summit: Where 2,600 Digital Marketers Geek-Out, Party With Lenny Kravitz & Ski on Adobe’s Dime

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Tobias Schremmer recaps the highlights of the Omniture Summit 2011.

  • Mobile Marketing: No Longer a Tradeoff Between Reach and Targeting

    Article

    CONTENT TYPE: Article | TOPIC: None

    Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI.

  • Pew Profiles 'On-the-Go' Mobile Local News Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half of US adults (47%) get at least some local news and information via cellphone or tablet computer, and such mobile consumers tend to be young, affluent, and more plugged into digital media and their local communities, according to a survey from Pew.

  • Rehashing: The New Boring Marketing Concept

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel discusses the lack of any new content under the sun and challenges content creators to share tips for new ideas.

  • How Vulnerable Are You to Customer Defection?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.

  • Google Nabs 65% of Search in February

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search market in February 2011, accounting for 65.4% of total searches conducted during the month, followed by Yahoo Sites with 16.1% and Microsoft Sites with 13.6%, according to data from comScore qSearch.

  • Facebook Marketing: Six Reasons to Approach With Caution

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    What slowly began as a dorm room phenomenon has developed into one of the world's most essential business strategies. But before businesses jump headfirst into Facebook, they might want to take a closer look at the power Facebook wields over every account, page, and photograph.

  • Fortune Global 100 Social-Media Savvy, Getting Savvier

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 (FG100) have a Twitter account, whereas 61% have a Facebook page, according to a report by Burson-Marsteller.

  • 5 Questions (and Answers) About Social Location Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    The other day, my cousin (who teaches high school in New Hampshire) started following me on . I was surprised because ---while my cousin is nowhere near a Luddite---she also isn’t steeped in the social media world. She doesn't suffer from what is known as Social Tool "ADOS" (Attention Deficit … Ooh! Yet there she was,

  • Is the Web a Zero-sum Game?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger and managing editor Matthew T. Grant discusses whether Internet businesses really can adopt the 'winner take all' mentality.

  • The Market Research Survey Is Dead; Long Live the Market Research Survey

    Article

    CONTENT TYPE: Article | TOPIC: None

    Market research surveys, though expensive and out of reach for many, have been around for ages. But there is now a revolution brewing in MR that makes it something even the smaller players can fully participate in.

  • Long-Tail Websites Deliver Higher Ad CTRs

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital marketers may be missing opportunities by focusing ad campaign spending solely on premium short-tail websites: Average click-through rates (CTRs) for ads placed on long-tail websites are 24% higher than those placed on short-tail sites, according to a study from CONTEXTWEB.

  • Is Bieber Fever Becoming Bieber Overexposure?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses how Justin Bieber seems to be overexposed in his endorsement of products and wonders if celeb endorsements work.

  • Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If so, who are they? Which ones are driving the conversation? Do your social CRM measurement tools tell you anything?

  • Forrester: User Attitudes Toward Email Improving

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Attitudes toward email marketing have improved over the past four years: Consumers delete fewer promotional email messages without reading them and are more likely to forward such messages to others, according to a report by Forrester Research.

  • Home Sweet Home: Businesses Bringing Production Back to the U.S.A.

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the advantages that some businesses are finding in bringing production back to the United States.

  • Just What Do Marketers Do, Anyway?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Product value isn't defined by quality or price; it relies on marketing and customer insight. Without them, a $1,000-a-minute violinist is a $32-a-day subway performer. Learn to find your $1,000-a-minute market.

  • Google Android Overtakes RIM, Apple

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android surged past RIM BlackBerry to become the most popular smartphone platform in the US, accounting for 31.2% of market share as of January 2011, up 7.7 percentage points from the previous three-month period, according to data from the comScore MobiLens service.

  • Because I Said So: Who Knows What's Best for Your Product?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Alan Belniak shares how being an impassioned marketer is good---except when it clouds your judgment about making marketing decisions.

  • You Scratch My Virtual Back, I'll Scratch Yours

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Duncan Heath of Extreme Sports Trader shares how customers pay businesses with Facebook Wall posts, blog posts, etc. for services.