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Although companies know they need a marketing message that stands out in the marketplace, 62% of executives rate their company's message as average to poor and only 38% say their company has a differentiated story, according to a survey from Corporate Visions.

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Google's Android has been available as an open-source platform for just over one year, but the new mobile operating system has already gained significant market traction: Android users initiated seven times more downloads of mobile entertainment content than iPhone users in the fourth quarter of 2009, according to Myxer.

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Nearly two-thirds of marketers (64%) say they define success differently in the economic downturn while over one-half (55%) say emphasis on short-term responses to the economic slowdown has led them to neglect long-term strategy, according to a survey from Spencer Stuart.

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The Conference Board Consumer Confidence Index, which had increased in December, improved further in January and now stands at 55.9 (1985=100), up from 53.6 in December, the Conference Board reported.

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The most significant online viral campaign of the decade was "Mentos and Diet Coke experiments" by Eepybird.com, according to a survey conducted by GoViral.

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With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, 84% of Hispanics intend to be counted this year and are confident that personal information collected won't be shared with other government organizations, according to a survey from Telemundo and Ipsos Public Affairs.

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Even in the current economic climate, investments in fraud management are paying off as total estimated online revenues lost to fraud fell 18% in 2009, down to $3.3 billion from $4 billion in 2008, according to a survey from CyberSource.

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Millennial women are optimistic about their career prospects: 94% of young (age 22-35) professional females surveyed say they can achieve a balance between a satisfying professional life and a gratifying personal life, according to a survey from Accenture.

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In anticipation of a stronger global economy, digital marketing––fueled by social technologies that interact directly with customers––is positioned to thrive in 2010: 81% of brand executives expect increases in the volume of digital projects during the year, according to a survey form the Society of Digital Agencies (SoDA).

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Even as more marketers adopt loyalty and rewards programs to improve sales, they are failing to fully engage their customers: Most consumers surveyed (54%) say the barrage of irrelevant messages, low-value rewards, and impersonal engagement don't particularly engender loyalty, according to a survey from the CMO council.

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Only 38% of US adults age 65+ are online––a significantly lower rate of Internet adoption than both the general population (74%) and the next-oldest group, adults age 50-64 (70%), according to research from Pew Internet.

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Newspaper and magazine ads are still the preferred way for consumers to find shopping deals, but the Internet is not far behind, according to a survey from Harris Interactive.