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Social Marketers beware. Tapping in to highly vocal, critical, loyal, active and chatty network on Twitter may seem like a great opportunity - but it isn't for the faint of heart. Further, you can't just take traditional marketing tactics, throw stuff at the wall and see what sticks - or you may wind up with egg

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I recently registered for a business summit that includes a year's subscription to a national business publication. If I don't want to receive this magazine, I need to send a copy of my registration e-mail to a third-party fulfillment company in order to get $12 refunded. What would you do? What do you think of this

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By DJ In the midst of a recession, most marketers are preoccupied with keeping their current job. Unemployment continues to rise and job opportunities are That's why you must take full advantage of any opportunities to improve your job prospects. The tips below illustrate ways for you to easily optimize job opportunities during a I know

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In Western countries where internet and social media marketing is the hot topic, some marketers have called a time of death for the traditional . And while marketers in Western countries debate whether the are pertinent in their markets, Chinese retailers are discovering that the traditional 4Ps are as relevant and applicable as In the United

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Having done my time in the online reputation management trenches, I would like to share some of what I've learned. I'm sure a lot of folks out there have insights to add to this discussion and I heartily invite you to do Lesson Research Before You I handled communications for a temp agency that was very

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I am officially up and running now in my 6th week here at Avaya and loving my new role. And what has been really interesting for me to see was the difference between organizations when it comes to things like social One of the things I was pleasantly surprised to find in the first few days

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An interesting article in the Wall Street Journal caught my eye recently. On the surface, it doesn't look like much. But like most things, if we dig deeper and connect some dots, we'll see a major new trend The article, Campbell Soup Looks Outward For New Products, ," speaks of the company's launch of a new

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By Dan Personal branding is about unearthing what is true and unique about you and letting everyone know about it. As a brand, you are your own free you have the freedom to create the career path that links your talents and interests with the right position and the ability to move both vertically and horizontally,

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On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which more and more marketing directors and brand managers are being asked by their companies, "Why don't we do something 2.0?" Although an online community can bring innumerable benefits to a brand, launching one is a project that should be considered carefully, to ensure that your efforts will have the desired results.

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Do video ads work to turn viewers into buyers and passionate brand advocates? For starters, measurement of the effectiveness of video ads gets bogged down by syndication, viral distribution, viewing via social networks, and many other factors. So how can you find out if your video ad "worked"—an even more important question in tough economic times when marketing budgets are tight?

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When done properly, win/loss analysis provides clarity and insights into customers' perceptions of your product, experiences throughout the sales cycle, and expectations created by your company messaging.

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Want to improve your online conversion rates? Reconsider your registration page. Whether your conversion process includes registering for a demo, signing up for an e-newsletter, or making a purchase, there are particular rules you should follow.

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I have hope. I have hope that people will smile again. I see them smiling already. I have hope that the small, non-expensive kindnesses being offered by merchants are being remembered and will be repaid with customers who swarm back to them when their wallets are full again. And I have hope that the fear that

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Passover begins at sundown Wednesday, April 8. This is the holiday that Jews around the world re-tell the Exodus story of Moses leading the Israelites to the Promised Land. So, when a friend e-mailed me this funny TV spot of Moses in the Desert, I just had to share it with I've shared spots on the

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I made a fairly big decision about how I consume online content last week. While I had always used my newsreader .... Google Reader is my aggregator of choice .... traditionally by subscribing to the bloggers and news sites I'm interested in, I've decided to let more of the top content come to Finding "Community Identified"

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A friend of mine, who happens to run a small design agency with his wife, feeling overwhelmed by the sheer number of free WordPress themes out there quipped, "This is really the end of web I was reminded of my friend's realization when reading Paul Dunay's Facebook last week. While I concurred with most of the

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After months of anticipation and planning, the uber-cool MarketingProfs Digital Marketing happens Wednesday, April 1. The day-long event until ET) is a virtual gig, which means you just need to fire up your desktop to join the fun and learning, and it's absolutely free! Which is a good deal... as 14,000 of you already (To be

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In an economy where gloom pervades, one bright spot is health care information technology. President Obama's 2009 American Recovery and Reinvestment Act includes $19 billion for health care information technology, much of which will go to hospitals and physician offices which will be implementing an electronic medical record Why does the American health care system need

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Last week I wrote a about social media from the reader's perspective. This week, after digging through Facebook and Twitter home pages loaded with unnecessary twaddle, I'm feeling much more militant. And I'm asking you to join me in taking action. Here's what I a 5-tweets-a-day I'd like to see the thought-leaders out there commit themselves

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A recent article in Packaging Digest, Food for ," divulged that one of the world's largest packaged food suppliers, ConAgra, has shifted its position from one of compliance with environmental programs and sustainable packaging initiatives to one that is proactive. This shift is noteworthy and very ConAgra's position has far-reaching implications for the FMCG (fast moving