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I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops. Interestingly enough, he reported their business was off dramatically in that area.

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Gems of 2008: Online reputation management means tracking your brand and reacting when necessary. Brand monitoring can save you from a potential disaster when someone cites your name in an article that misrepresents you. What's more, it can help you proactively join conversations around your topic area, helping to get your brand name out there.

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Gems of 2008: You need an e-newsletter and you know it. But before rolling up your sleeves, please review the following six bromides from a recent how-to article phoned in by a reigning email-marketing magnate. After each, I'll explain how to do the exact opposite so that you can avoid polluting the e-cosystem with mediocre e-newsletters.

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Gems of 2008: Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing your time more efficiently isn't the answer.

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Gems of 2008: People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail? The answer is with search engines and Google. According to comScore, Americans conducted 11.5 billion searches in June 2008, and Google was used for 61.5% of those searches. This means it is essential that you make it easy for customers to find you, and one of the most effective ways to do so is search engine optimization (SEO), which focuses on getting your Web site listed in the unpaid, organic search engine results.

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by William Leake

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A few weeks back I wrote a post on how writing a plan could help companies to determine ROI on social , which generated a lot of great discussion by the Daily Fix readers. The same day I asked on how many marketers actually write a plan, stick to it and measure against it (or do

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Remember when store grocery brands used to come in generic packaging? You plain white packages with black stenciled lettering, no brand names and just a one word descriptor as to the products CAKE MIX, CEREAL, DOG Those days are gone forever. And so is the supermarket practice of merchandising their own brands on bottom shelves covered

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Over at Communication Overtones, Kami Huyse shared a beautiful "The blog content should feel like a gift to the reader."  She went on to share her ideas for 10 types of corporate blogs with a sense of purpose and mission to their reason for The Insider. Give an insider's look at your company or one of

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One of the great things about social media is that it lets you so quickly and easily connect with others and communicate with them. But we need to keep in mind that online conversations are really public conversations. And they aren't one-to-one, they have three We've all heard that there's two sides to every story. But

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Leave it to the Brits to come up with a really effective (and provocative) social marketing campaign that promotes safe condom use. Set to the tune of The 12 Days of , this new version is not only funny and entertaining, it even has little animations to go with With a tagline that says, "Don't Play

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Getting people to do anything they don't want to do has always been hard. These days, customers and prospects seem to be made of Teflon, nothing you send out seems to stick very much. Direct response is running out of juice in its current incarnation. If we step back for a moment and think about lead

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New York Times' Randall Stross wrote a piece , outlining some of the "difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not That's a theme I've stressed on in posts as far back as in August, when I compared it to a Pyramid .

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One of our clients sent an overwhelmingly passionate plea the other day. We're helping her develop and sharpen her blogging and social networking strategy and she wrote, "Can't I do just a little selling on my blog? Maybe some product images in the margin? A little. I thought this was a bit humorous, but I knew

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In a genre of disaster movies, there's a dramatic moment when an asteroid is plummeting toward Earth. Amidst a flurry of intense heroics, the asteroid is redirected... and tragedy is averted. But shouldn't the scientists be working sooner to change the asteroid's path? Which brings us to the relationship between advertising and shopper marketing... and a checklist of five things to consider to change the asteroid's path.

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In search, you have a very short window of opportunity for engaging your prospect. The only way to get a solid competitive advantage in SEO is to use techniques that ensure you are giving a prospect exactly what he or she is looking for. Otherwise, your prospect will simply click the back button and visit one of your competitors—a process that takes mere seconds.

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Is your company packaging experiences? Are they sought—or are they sold? And, drilling the concept down one more level: have you ever looked at yourself and considered the package that you offer and the experience you provide? In the current downturn, where layoffs loom large, those with the better shot at developing business or finding a job understand that the complete package and the experience contribute to a brand identity that stands out in a crowded marketplace.

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Recent buzz about personas has created some confusion. If you've tried to develop and deploy personas, you may have experienced resistance from other departments because they don't grasp the value that personas purportedly provide. The reason may be that personas (in the form of customer profiles) by themselves don't offer all that much. But personas are not just customer profiles; rather, "personas" is the title for a complex tool that has four components.

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I've been meaning to post about this since last week, but here you Tomorrow, December 16th, Jeremiah , Senior Analyst for Forrester , and I will collectively present on "Content and Engaging Your Customers Online" in an online seminar scheduled for 2 PM AM PT. The webinar is sponsored by , and my good friend Aaron

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It's that time of year the holidays are upon us, a new year looms, and the pundits polish their crystal balls and make their predictions for what's in the offing. This year, Daily Fix Peter assembled some 13 of us to answer the question, "What will 2009 hold for Social Media and Marketing?" Herein is Peter's