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  • Evolving the Customer Experience With Mobile Technology

    Article

    CONTENT TYPE: Article | TOPIC: None

    Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the customer experience and boost profitability for your company.

  • Most Americans Oppose Behaviorally Targeted Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most online adults (61%) say they're aware advertisers use their online browsing history to target ads to them, and roughly two-thirds (67%) say they are opposed to such tactics, even if those tactics help keep Web content free, according to a survey from Gallup and USA Today.

  • Social Media Driving Sales Worldwide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half of sales professionals worldwide (49%) say social media is important to their success, and among top-performing salespeople, more than two-thirds (65%) say social media is integral to their success, according to a survey from OgilvyOne.

  • Top 50 Online Properties by Ad Reach and Visits in November

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Yahoo Sites comprised the top-ranked Web property in November 2010 with 181.0 million unique visitors, followed by Google Sites with 178.7 million, Microsoft Sites with 175.7 million, and Facebook with 151.7 million, according to comScore Media Metrix service.

  • Holiday Shopping Ignites Growth at Retail Sites in November

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans flocked to online retail and coupon sites in November to take advantage of early deals and promotions as the holiday shopping season kicked off, according to data from the comScore Media Metrix service. Cyber Monday, the heaviest online spending day on record in the US, contributed a strong portion of traffic growth to retail and coupon sites.

  • The Myth of Overnight Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing Profs blogger Paul Barsch discusses the power of process and why there is no such thing as an overnight success.

  • Younger Execs Driving Mobile Use in C-Suite

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Today's business executives use a full array of electronic devices for work purposes, but next to the laptop, the smartphone is their device of choice, according to a new survey from Forbes Insights. Younger execs are leading the charge to mobile adoption, particularly in business-related buying, Web searching, and posting to social networking sites.

  • How to Avoid the Great Social Media Crash of 2011

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. Find out how the Fortune 500 use social media, learn the three categories of social media measurement, and discover the one formula you need to dodge the Great Social Media Crash of 2011.

  • Mobile Marketing: Top 10 Technical Design Considerations

    Article

    CONTENT TYPE: Article | TOPIC: None

    Worldwide sales of mobile devices were reportedly up nearly 14% in the second quarter of 2010 over the previous year. As the mobile marketing space continues to balloon, keeping up doesn't have to be daunting. Here are 10 technological design issues you'll need to know about to stay ahead of the game.

  • Let Your Brand Shine at Tradeshows

    Article

    CONTENT TYPE: Article | TOPIC: None

    A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How often have you attended tradeshows on behalf of your client, noticed an exhibitor, and wondered: What exactly does this company do?

  • Why and How You Should Be Using Triggered Email, Part 3

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many marketers aren't using triggered-email campaigns efficiently and are missing the chance to maximize customer lifetime value. Learn how up-sell/cross-sell and reactivation campaigns can boost conversion.

  • Banner Ads Most Ignored on Web

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three in five Americans (63%) say they ignore or disregard Internet ads, according to a new Adweek Media/Harris Interactive Poll. Internet banner ads are the most ignored (43%), followed by search engine ads (20%).

  • Top 2% of Twitter Users Generate 58% of Tweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one-quarter of Twitter users (22.5%) account for 90% of all tweets posted on the popular microblogging site, while a small hard-core group of Twitter users (2.2%) account for over one-half (58.3%) of tweet activity, according to a study by Sysomos.

  • Get Your Stand-Out Ideas Accepted

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams shares ideas for getting ideas accepted by using tricks from the publishing world.

  • Google Nabs 66% of Searches in November

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search* market in November 2010, accounting for 66.2% of total searches conducted during the month, followed by Yahoo Sites with 16.4% and Microsoft Sites with 11.8%, according to data from comScore qSearch.

  • Social Media Marketing: No Overnight Success

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    It takes time for brands to incorporate social media effectively: 28.1% of companies with two or more years of social media marketing experience say social tools have been fully integrated into their companies' business models, but that level increases to 44.4% among those with three or more years of experience in social marketing, according to a social media benchmark report by SmartBrief.

  • Algorithms Give You a Competitive Advantage

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the competitive advantage of using algorithms for business.

  • 1/4 of Online Holiday Shoppers Are Frustrated With Customer Service

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jeanne Bliss shares stats about disgruntled online holiday shoppers and how their tweets impact business.

  • Email, Social Marketing Top 2011 Budget Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully one-half of businesses plan to increase their marketing budgets in 2011, with much of that spending growth allocated to email, social media, and search marketing, according to a survey from StrongMail.

  • Is Sustainability Conditional?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses a podcast with Procter & Gamble's VP of global sustainability regarding its environmental sustainability strategy.