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  • Get Clients in 2011: A Simple Marketing Plan

    Article

    CONTENT TYPE: Article | TOPIC: None

    Dana VanDen Heuvel offers tips, advice, and recommendations for creating a fabulous yet simple marketing plan for 2011.

  • Ad Recovery Picking Up Over Next 3 Years

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global ad spending is forecast to reach $449.6 billion in 2010—up 4.9% from a year earlier—and continue to grow between 4.6% and 5.2% over the next three years, fueled by digital media and strong ad growth in developing markets, according to projections by ZenithOptimedia.

  • Are You Ready for Your New Customers?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams shares tips for getting your business (and employees) ready for new customers and start new relationships.

  • Learn How to Make Content Matter: A Free Seminar for You

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski shares the three traits of good content and offers tips for learning more about good content.

  • Mobile Email Opens Peak in Afternoons, on Weekends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On average, 12% of email subscribers read email messages via mobile device during the standard workday, but that level increases to roughly 19% in early morning, late afternoon, and the weekend, according to a new study by eROI.

  • Cyber Monday Surpasses $1B in Record US Spending

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Retail e-commerce spending for the first 29 days of the November-December 2010 holiday season reached $13.55 billion, up 13% from the corresponding days in 2009, as Cyber Monday recorded $1.028 billion in online spending, up 16% from a year earlier, and the heaviest online spending day in history, according to comScore.

  • Natural Packing for Natural Juice

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses Odwalla's change to PlantBottle technology and its effect on bottling of juices and soft drinks.

  • Marketers Neglecting Demand Chain Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As marketers focus on creative development and campaign execution, they often overlook the operational aspects of their go-to-market processes, resulting in the inefficient delivery of marketing materials to intended audiences and, ultimately, weaker frontline performance, according to a study by the Chief Marketing Officer (CMO) Council.

  • Podcast Interview With C.C. Chapman: Content Rules

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing Over Coffee features C.C. Chapman in a special interview for his book, "Content Rules," co-written with MarketingProfs Chief Content Officer, Ann Handley.

  • 10 Ways to Entice Your Whole Company (Not Just Marketing) to Blog

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look for help is to your own employees—from throughout the organization, not just the usual suspects from Marketing or PR.

  • Ten Steps You Can Take to Create Compelling Testimonials

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most prospects are not experts in purchasing the types of products and services you offer. So what do they do? They turn to testimonials because testimonials are readily available and because they hope to learn from others' experiences.

  • Why and How You Should Be Using Triggered Email, Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article looks at the first two of four triggered-email campaigns that no email-marketing program should be without: Welcome and onboarding emails, and remarketing emails (such as resending to nonoperners and clickers but nonconverters).

  • Customer Experience Leadership Survival Guide, Part 1

    Article

    CONTENT TYPE: Article | TOPIC: None

    To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Without it, customer experience becomes one more customer-focused tactic that your company tried for a while and then abandoned.

  • Forrester: Tech-Savvy Workers More Upbeat About Employers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Employees who use technologies at work such as smartphones, social media, and the Internet after hours tend to be stronger advocates for their employers, and those who use social media are among the most positive promoters of their companies' products and services, according to a report by Forrester Research.

  • Examining the Wall Street Effect: Greed Revisited

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the social impact of the original "Wall Street" movie, meant to expose greed as evil but instead glorifying it.

  • Holiday Online Retail Spending Up 13%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US retail e-commerce spending for the first 26 days of the November-December 2010 holiday season reached $11.64 billion, up 13% from the same period in 2009, according to comScore. Spending on Black Friday (Nov. 26) totaled $648 million, making it the heaviest online spending day to date in 2010, and 9% higher than Black Friday 2009 levels.

  • Holiday Office Parties Worth the Cost? Yes!

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite tough economic times, holiday office parties are worth the price tag: 52% of surveyed advertising and marketing executives say the annual office party is a good investment, according to a survey by The Creative Group.

  • Top-Gaining Site Categories Led by Gambling in October

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US Web traffic to online gambling sites more than doubled in October as the 2010 World Series of Poker Tournament neared its conclusion, according to data from the comScore Media Metrix service. Meanwhile, humor sites—led by Comedy Central—ranked second, as interest was piqued by Jon Stewart and Stephen Colbert's "Rally to Restore Sanity and/or Fear" in Washington, DC.

  • Top 50 Online Properties by Ad Reach and Visits in October

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites comprised the top-ranked property in October 2010 with 180.8 million unique visitors, followed by Yahoo Sites with 179.6 million, Microsoft Sites with 170.6 million, and Facebook with 151.1 million, which for the first time surpassed the 150 million visitor threshold, according to comScore Media Metrix service.

  • 5 Business Survival Tips From Plymouth Colony

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski shares five business tips learned from the Mayflower pilgrims at Plymouth.