Check out the newest Marketing Over Coffee podcast featuring a special conversation with C.C. Chapman. We talk with him about his new book, Content Rules, which was co-written with MarketingProfs Chief Content Officer, Ann Handley.

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Show length 22:11

00:44 Content Rules hits the shelves Nov. 30, 2010.

01:56 Written with Ann Handley of MarketingProfs

03:15 The importance of the publishing schedule

06:05 Stoking the campfire

07:34
"Feed the Beast," the challenge of keeping it going

09:02 Treating your FAQ as a content farm, not a burden

11:08 What to write about when you have nothing to write about

12:50 Using a human voice

14:58 Bulk discounts through 1-800-CEO-READS

15:47 Marketing the book

17:50 On Digital Dads, Do You Know Clarence, and Managing the Gray

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Be sure to check out the Virtual Content Rules Book Release party happening this Tuesday (that's today!) at noon (Eastern time).