FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Even Good Marketers Make Dumb Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Elaine Vogel shares a marketing mistake she made.

  • Smart B2B Companies Now Think Like Media Companies

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Maria Pergolino discusses how thinking like media companies help smart B2B businesses succeed.

  • Five Lessons From the Social Media Frontlines

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The rules of social media are just now being written, so they are more like guidelines than well-defined best-practices. In other words, it doesn't make sense to blindly follow rules someone else has set. There's only one sure way to know what works for you in social media: Test it. Here are five five lessons learned from one practitioner who tested the social media waters.

  • Eight Tools to Help You Manage Social Media Content Overload

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? Content overload. Here are eight tools to help you tame and respond to the otherwise overwhelming flow of information.

  • Six Socially Responsible Tactics That Grow Your Small Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's a global trend: Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises. Small-business owners can use the corporate social responsibility trend to improve their own businesses and stand out from competitors by taking the following steps.

  • Open-Source Social Publishing Opens Doors for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, brand equity, and a competitive edge for today's marketers.

  • Social Networking Among Older Adults Nearly Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though young adults remain the heaviest users of social networking sites, older users are fueling much of the growth: 42% of online adults age 50+ now use social networking sites, nearly twice as many as the 22% who did so a year earlier, according to a study by Pew Research.

  • Time to Make the Donuts

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams shares some insights taken from Dunkin' Donuts most popular campaign.

  • Ad Spend Forecast Again Revised Upward

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Driven by a faster than expected rebound in the US advertising market and continued robust growth in Asia-Pacific and Latin America, worldwide ad expenditure is forecast to grow 3.9% in 2010, an upward revision of 1.0 percentage point from the 2.9% forecast issued in March 2010, according to Carat.

  • Why Marketers Should Care About Reaching Latina Bloggers

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Elianne Ramos shares the implications and importance of Latina bloggers to marketers.

  • Brands Caught Astroturfing Risk Losing Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers say online "astroturfing"—the practice of generating fake online product reviews and testimonials—is unethical, and many would consider not buying from a brand if they discovered the brand was engaging in such a practice, according to a recent survey from R2integrated (R2i).

  • Duane Reade Channels New York

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses Duane Reade's design changes.

  • Keep Track of Conversations With Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Maria Pergolino asks businesses to consider adding a Social CRM to their existing social marketing strategy.

  • Facebook Users Like Brands for Discounts, Social Badging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though consumers turn to Facebook primarily to connect with friends and fill downtime, product discounts and "social badging" are the most commonly cited motivations for "liking" brands on Facebook, according to a survey from ExactTarget and Co-Tweet.

  • Behavioral Targeting: I Know You Want to Read This.

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Mike Crosson shares insights from his behavioral targeting expertise.

  • Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ROI for all digital initiatives. Still, there is opportunity—but you need embrace a multichannel approach. Catalogs are a great example.

  • How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode Scales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're not—and how to avoid them in your survey instruments.

  • A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most job seekers start their job-search process with many of the same ineffective steps—holdovers from a time before the rise of technology and social media. A job search, like successful business projects, should be expertly strategized, organized, and implemented.

  • Formulate Your Content Strategy in 10 Simple Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that a strategic approach to content is becoming important. To help, here's a simple 10-step systematic process for formulating a content strategy.

  • Brands Undervalue Social Media for Customer Service

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though many companies are now using social media to acquire new customers and increase brand awareness, few are using social media channels for customer-service objectives, according to a survey from Alterian. Among surveyed top-brand senior-level marketing executives, 30.1% cite customer acquisition as their most important objective for social media and 26.5% cite driving brand awareness.