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  • Why Marketers Should Care About Reaching Latina Bloggers

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Elianne Ramos shares the implications and importance of Latina bloggers to marketers.

  • Brands Caught Astroturfing Risk Losing Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers say online "astroturfing"—the practice of generating fake online product reviews and testimonials—is unethical, and many would consider not buying from a brand if they discovered the brand was engaging in such a practice, according to a recent survey from R2integrated (R2i).

  • Duane Reade Channels New York

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses Duane Reade's design changes.

  • Keep Track of Conversations With Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Maria Pergolino asks businesses to consider adding a Social CRM to their existing social marketing strategy.

  • Facebook Users Like Brands for Discounts, Social Badging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though consumers turn to Facebook primarily to connect with friends and fill downtime, product discounts and "social badging" are the most commonly cited motivations for "liking" brands on Facebook, according to a survey from ExactTarget and Co-Tweet.

  • Behavioral Targeting: I Know You Want to Read This.

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Mike Crosson shares insights from his behavioral targeting expertise.

  • Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ROI for all digital initiatives. Still, there is opportunity—but you need embrace a multichannel approach. Catalogs are a great example.

  • How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode Scales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're not—and how to avoid them in your survey instruments.

  • A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most job seekers start their job-search process with many of the same ineffective steps—holdovers from a time before the rise of technology and social media. A job search, like successful business projects, should be expertly strategized, organized, and implemented.

  • Formulate Your Content Strategy in 10 Simple Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that a strategic approach to content is becoming important. To help, here's a simple 10-step systematic process for formulating a content strategy.

  • Brands Undervalue Social Media for Customer Service

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though many companies are now using social media to acquire new customers and increase brand awareness, few are using social media channels for customer-service objectives, according to a survey from Alterian. Among surveyed top-brand senior-level marketing executives, 30.1% cite customer acquisition as their most important objective for social media and 26.5% cite driving brand awareness.

  • 4 Social Media Lessons From Cisco Systems and #TechChat

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap shares four tips from TechChat with LaSandra Brill.

  • The Long-Term Value of Community Relations

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses how businesses should consider participating more in the well-being of their communities.

  • Top 50 Online Properties by Ad Reach and Visits in July

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites comprised the top-ranked online property in July with 178.4 million unique visitors, followed by Yahoo Sites with 174.2 million, while BrightRoll Video Network led in comScore's July Ad Focus ranking with a potential reach of 96% of Americans online, followed by SpotXchange Video Ad Network with 93%.

  • Top-Gaining Site Categories in July Led by Gambling

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Interest in the annual World Series of Poker Tournament drove US Web traffic to online gambling sites in July 2010, while more than 170 million consumers visited an online retail site during the month, shopping for toys, tickets, and other consumer goods, according to data from the comScore Media Metrix service.

  • A Lesson in Building a Better Promotional Offer

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams discusses how a business could have offered a better promotional offer.

  • Social Network Gaming Gaining Wider Adoption

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    One in five US consumers age six and older (20%)—roughly 56.8 million people—say they have played a game on a social networking website in the previous three months, according to a report from The NPD Group.

  • 4 Effective Ways B2B Content Builds Relationships

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Maria Pergolino discusses how great B2B content not only converts, it also builds relationships. Check out these 4 effective ways to leverage content to build relationships.

  • Higher Spending SMBs Using More Media Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Higher spending small- to medium-sized business advertisers (SMBs) not only allocate more money to their advertising budgets than the other SMBs on average, but use over twice as many media channels in their marketing mix, according to a survey from BIA/Kelsey.

  • Match Made in Heaven: Seventh Generation & Wal-Mart?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni analyzes the pairing of Seventh Generation and Wal-Mart.