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  • MPB2B 2010 Diary: SEO and B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Helena Bouchez writes the first in a series of posts from the B2B Forum 2010 and discusses SEO marketing.

  • Social Networks Influential, Not Always Trusted

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one in five US Internet users (18%) say they have purchased a product because of something they have seen on a social networking website—such as Facebook or Twitter—yet social sites continue to receive low trust and privacy ratings from consumers of all ages, according to a survey from Vision Critical.

  • Consumer Brand Loyalty Wanes in Recession

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Driven by the need to save money during the economic downturn, consumers have been revoking their allegiance to brands in the past two years, and many have opted for cheaper brands across a variety of product categories, according to a new study from comScore.

  • MarketingProfs B2B Forum: Proven Success Stories With Social Media in Overall Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    ROI is always interesting to hear various companies talk what they measure, how they measure, what is considered an actual return on investment. Marketers can put a target on their back when they discuss ROI and social measurement, and it’s easy to pick out when you don’t know what you’re talking The presenters of this session

  • MarketingProfs B2B Forum: Measuring Marketing Success Against Business Goals

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Lauren Fernandez shares thoughts regarding success from the MarketingProfs B2B Forum.

  • How Parents Deal with Kids' Social Media Use

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Parents who use Facebook are nearly evenly split between those who friend their kids on Facebook (48%) and those who do not (52%), according to a survey from Retrevo. Meanwhile, a plurality of surveyed parents (36%) say the appropriate age for children to have their own social media page is between 16 and 18.

  • B2B Marketers Struggle With Changing Roles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Even while more and more consumers are using social media to help them make purchasing decisions, most B2B marketers are not using social networking and digital marketing tools to reach their audiences, according to a study that examines marketing's evolving role in the enterprise.

  • 'Switch: How to Change Things When Change Is Hard'

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni reviews the latest book by Chip and Dan Heath, "Switch: How to Change Things When Change Is Hard."

  • 7 Key Steps to Turning Your Big Idea Into a Big Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're passionate about something and you have an idea that just won't go away, now is the time to explore it and to make something remarkable happen. Here are seven key steps you can take to ensure your great idea becomes a success.

  • The Promises and Pitfalls of Translating Marketing Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When you're marketing to global audiences, your messages must be accurate, concise, and targeted to establish consumer trust and brand loyalty. Satisfied customers often result in repeat purchases and increased return on investment (ROI). That is where translating marketing content comes into play, ensuring that messages are properly conveyed to various global audiences.

  • Shopper Marketing—So What's Keeping You?

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's consumer-goods industry, manufacturers and retailers alike are recognizing the value of developing an integrated understanding of the consumer and the shopper. Combining the voice of the shopper into brand and category plans is rapidly becoming a cost of entry for successful trading relationships.

  • The Key to Effective Advertising? Use Analytics to Make It Personal

    Article

    CONTENT TYPE: Article | TOPIC: None

    Analytics are especially useful in the burgeoning field of interactive ads delivered to shoppers' smartphones and other portable devices. The immediacy of those ads—their ability to spark impulse purchases—can be very powerful. But to be successful, they must be personalized—the right ad aimed at the right customer at the right moment.

  • More TVs Than People per Home, Drama Rules Primetime

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans now have on average 2.93 TV sets per household, up from 2.86 in 2009—the largest year-over-year increase since 2006, according to Nielsen's latest Television Audience Report. Although the US total population continues to increase, the number of people per TV home has held steady at 2.5, which means there are more TVs at home than people.

  • Small Biz Confidence Improving, Owners Going Social

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    America's small businesses are becoming more optimistic about the economy: The Discover Small Business Watch, a monthly index on the pulse of small business owners, increased to 85.1 in April 2010, up 9.4 points from March and back to levels registered at the start of the year, Discover reported.

  • How Can Your Organization Plan for Political Boycotts?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel discusses how Arizona businesses have been affected by the state's new anti-immigration law. How can marketers, business owners and managers plan for such a thing as a political boycott?

  • Twitter Catches Up With Facebook in Awareness

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The number of US consumers who say they are aware of Twitter has surged to 87% in 2010, up from 26% a year earlier; but despite that near-ubiquitous awareness, just 7% of the population—approximately 17 million Americans—use Twitter, according to a survey from Edison Research and Arbitron.

  • Online Video Viewing Up 11% in March

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 31.2 billion videos were delivered to US Internet users in March 2010, up 11.0% from 28.1 billion in February, and 180.2 million people watched online videos in during the month, up 3.4% from 174.2 million in the previous month, according to comScore data.

  • The Future of Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Chaney discusses the future of email marketing.

  • Business Tech Buyers Up Social Media Use

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Technology buyers are aggressively adopting social technologies to help them make business decisions—most often using new social channels to complement traditional decision-making approaches and information sources, according to a survey from Forrester.

  • Comfortable Speaking About Statistics?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the importance of understanding numbers, especially statistics, in business.