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  • Branding in the Age of Social: Gaining Insight Through Research

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you have a clear picture of your organization's strengths and weaknesses, and of the opportunities and threats in the marketplace? Is your position vis-à-vis your competitors clear and compelling? Does anyone else in this vast universe know or care? What brand signals echo back from the noise in the social Web?

  • Hispanic Consumers an Untapped Opportunity

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although most US businesses recognize the growing influence of Hispanic consumers, over one-half (51%) of those surveyed don't market to Latino consumers in Spanish, and 82% have no plans to begin or increase existing efforts aimed at Hispanics in the next 12 months, according to a survey from Orci.

  • Online Security Concerns Rattle Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers are uneasy about the security of their personal information online: 61% of Americans say they are concerned about the amount and security of personal online data that can be accessed by search engines, such as Google or Bing, and 64% are concerned over the amount and security of personal online data that can be accessed by Internet service providers (ISPs), according to a new Financial Times/Harris Poll.

  • Chocolate: the New 'Health' Food?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses how to market chocolate's health benefits

  • 3D Driving Digital Cinema Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The number of digital cinema screens around the world reached 16,405 in 2009, up 86.4% from a year earlier, with further growth expected in 2010 as digital 3D pushes the market toward a 35mm-free cinema sector, according to Screen Digest.

  • CMOs to Ramp Up Hiring, Budgets; Double Social Media Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Chief marketing officers at US companies are planning significant hiring and budget increases over the next two years as they remain optimistic about prospects for their companies and the economy, according to a survey conducted by Duke University and the American Marketing Association. Overall, CMOs expect marketing budgets to increase, on average, 5.9% in the next year, with social media emerging as a central component of Internet marketing strategies.

  • 18 Use Cases That Show Business How to Finally Put Customers First

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Over the last six months, I’ve been working closely with Ray Wang, who is well known as an expert in the Customer Relationship Management space. With my focus on social technologies, we did a deep dive on how our worlds are colliding into the trend of Social CRM.

  • 18 Use Cases That Show Business How to Finally Put Customers First

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Social and How Companies Will Manage Their Customer Over the last six months, I’ve been working closely with Ray who is well known as an expert in the Customer Relationship Management space. Coupled with my focus on social technologies, we did a deep dive on how our worlds are colliding into the trend to Social CRM.

  • Mobile Social Networking Surges

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one-third (30.8%) of smartphone consumers accessed social networking sites via mobile browser as of January 2010, up 8.3 percentage points from 22.5% a year earlier, according to comScore.

  • 'Entitled' Gen Y: How They Add to the Integrated Hybrid

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger, Lauren Fernandez, tells how Generation Y can add their technology and networking skills to your business team.

  • How I Was Wrong About LinkedIn (with 2 Mini Case Studies)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger, Ann Handley, rethinks LinkedIn and sees its capabilities beyond just looking for a job.

  • Academy Awards Advertising: $711M Over Past Decade

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over the past 10 years (2000-2009), the Academy Awards ceremony has generated $711.2 million of advertising revenue, of which one-half (50.9%) has come from three industries—financial services, beverages, and automotive—according to Kantar Media.

  • Pew Profiles 'On-the-Go' Mobile News Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over one-third (37%) of adult cell phone owners are the "on-the-go" mobile news consumers—that is, voracious readers of online news who use their mobile phones to access news content more frequently, and from a greater number of news platforms, than the typical online news consumer—according to a survey from Pew.

  • Employees' as an Overlooked Resource: 5 Ways to Equip Employees to Help with Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger, Shel Holtz, offers tips and advice for equipping employees to help with marketing.

  • US Ad Spending Down 9% in 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Advertisers spent an estimated $117 billion on US media in 2009, down 9% from the previous year—and continuing a trend of six consecutive quarters of negative growth in the ad industry, according to preliminary figures from Nielsen.

  • Marketing Execs Dish on Budgets, Social Media, and Favorite Gurus, Brands, Publications

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media is an essential marketing tool that most companies are embracing in 2010: 70% of senior marketing executives surveyed are planning new social media initiatives during the year, according to a new survey from Marketing Executives Networking Group (MENG) and Anderson Analytics.

  • Small Biz Adoption of Social Media Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Faced with a weak economy and reduced marketing budgets, many small businesses are fighting back with more creative—and less costly—approaches to marketing, including social media, according to a survey from Network Solutions and the University of Maryland's Smith School of Business.

  • Seven Advanced Habits of Highly Effective Speakers

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger, Paul Barsch, offers tips for being a highly effective speaker.

  • How Toyota Missed Its Tylenol Moment

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger, Jeanne Bliss, tells how Toyota missed its "Tylenol Moment" to exude customer service and care during its recall.

  • Profiling Green Moms: What Marketers Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    We are in a perfect storm brought on by the economic downturn, emerging consumer interest in sustainability, and the power of social media. And whether for reasons of cost savings or family health, women who are moms, write blogs, and self-identify as "green" have exactly the motivation and conviction marketers need to understand right now.