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  • Help! I Have Social Media Rejection Syndrome!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/rejected.jpg

  • Back to School with 2.0

    Article

    CONTENT TYPE: Article | TOPIC: None

    Interesting article in a recent issue of Brandweek. Call It Back to School " highlights a shift in back to school marketing by JC Penney, OfficeMax and Staples. These three major retailers for kids' back to school needs have allocated heavily into social media campaigns, according to the article, by "reasoning that's where their target customer

  • Top 15 Community-Related Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    CaringBridge—a nonprofit web service that connects people during a critical illness, treatment, or recovery—was by far the most-visited website in July in the "Community" category, followed by the Animal Rescue Site, according to Hitwise.

  • Segment Email and Social Networks for a Vitamin-Power Boost

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.

  • Irresponsible Corporate Responsibility: Doing Good Isn't Always Done Well

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you are going to implement a corporate social responsibility program, do so responsibly. A poorly executed program can negatively affect the business in many ways. It takes one missing element, one arrogant blogger, or one angry ex-employee to publicly point out the failings of the good works that the company is so proudly touting. When done well, a socially responsible program is a tremendous advantage to the entire business. When done carelessly, it can be ruinous.

  • Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic search) is much more valuable than traditional marketing data, such as customer surveys and demographics. Surveys and customer personas still have a place in online marketing, but keywords are a far more effective targeting vehiclee. Here's why.

  • Jump-Start Marketing Accountability: Three Ideas for Giving CFOs and CMOs Something Better in Common

    Article

    CONTENT TYPE: Article | TOPIC: None

    We're five or so years into the "Era of Accountability," and what do we have to show for it? Is marketing any closer to demonstrating to CEOs and CFOs what they're getting for their money? Are we marketers more comfortable in our own skins, confident of our ability to measure and improve the effectiveness of our strategies and programs? Unfortunately, the answers to all these questions are not what we'd expect, considering that accountability has been at the top of the vast majority of marketers' to-do lists for as long as it has.

  • Email Lesson From The White House: Permission Matters!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/emailpermission.jpg

  • Top 15 Automotive Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The eBay Motors site is far and away the most popular automotive-industry website, accounting for nearly 20% of all traffic to the category, according to Hitwise.

  • Ad Position, Shape More Important Than Size, Maybe: Study

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online ads that are integrated into the content of a page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according to recent research.

  • Recession Bottoming out: Conference Board

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The recession is bottoming out and economic activity will likely begin to recover soon, the Conference Board's composite economic indexes suggest, the Conference Board said.

  • Top 15 Food & Beverage Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The websites of the Food Network and All Recipes battled it out for the July top spot among food & beverage websites in the US, according to Hitwise.

  • Online Marketing and the Numbers Game

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/onlinenumbers.jpg

  • Five Ways Facebook Can Get You Fired!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Can your social media activities cost you your job? You bet they can, and it's my mission to show you how to avoid that You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up .... they are real people whose lives changed based

  • 20% of Commercial Emails Not Delivered

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As the global recession grinds on, marketers continue to turn to email marketing to drive sales. But those efforts often confront email-deliverability obstacles: In the US and Canada, more than 20% of commercial email doesn't reach subscribers' inboxes.

  • Top 15 Community-Related Search Terms, June 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The top community-related search terms in June were led by "freecycle," "aarp," and "ymca." The top 15 terms deal mostly with nonprofit and charitable organizations.

  • Thinking Of Shifting All Of Your Advertising Online? Not So Fast...

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/annoyed-woman.jpg

  • Top 15 Computers & Internet Industry Sites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The websites of search giant Google, social-media leader Facebook, and Yahoo's email service topped the list of websites in the computers & Internet industry in July, according to Hitwise.

  • Have You Cleaned Your Computer?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/Clean.jpg

  • How to Get Great WOM: Get the 'Little Simple Things' Right Before They Turn Into 'Big Ugly Things'

    Article

    CONTENT TYPE: Article | TOPIC: None

    We who work in Social Media and Word of Mouth Marketing tend to complexify matters that should be really simple. Here's the simplest way you can generate terrific get the "little simple things" right before they turn into "big ugly Scenario Imagine spending a great deal of money with a particular vendor. When your service comes