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  • He Said, She Said: Google Sidewiki

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/sidewiki.jpg

  • Frugal Consumers to Keep Retail Sales Flat

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Frugal consumers are choosing to put more of their money into their savings accounts rather than into retailers’ cash registers, which translates into a glum forecast for retailers.

  • Google Wave: A Sea Change for Marketers?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Starting today, Google will invite 100,000 users to beta-test its much-buzzed Wave. What will the hugely ambitious communication and collaboration platform mean for marketers?

  • Consumer Confidence Dips Again

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After improving in August, The Conference Board Consumer Confidence Index dipped in September and now stands at 53.1 (1985=100). Consumers' outlook on jobs and business conditions in the months ahead also sagged.

  • E-Coupons Gaining in Popularity

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumers are increasingly using e-coupons, as well as their traditional print cousins, to trim spending as the recession drags on.

  • Customer Service Queues: Fair, Fast Or First?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/groceryline.jpg

  • Marketing to Youth: No Longer a Dark Art

    Article

    CONTENT TYPE: Article | TOPIC: None

    It takes a lot more than Harry Potter's brand of wizardry for marketers to understand the spending habits of what is commonly referred to as the youth market—those between age 6 to 18. In fact, it requires a flexible understanding of the subcategories within this vast network of youth. And success ultimately will require a combination of spells and strategies that allow for those young shoppers to identify and connect with your brand.

  • The Five Levels of Online Privacy and Tracking

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers must improve the transparency of their data-collection practices if they are to help calm their customers' fears. Giving website visitors control is always the right move. You acknowledge that they have the control anyway and accept the responsibility of offering sufficiently significant value to entice the customer to exchange personal data. The key is to make sure the level of information you ask them to share directly relates to the value the customer will receive.

  • Retail Price and the Impact of Commodity-Price Inflation

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the past year, the most fundamental of the 4 Ps of marketing (price) has rapidly risen to prominence. In a way, that is an inevitable outcome of the recent media focus on macro factors that determine the economics of demand and supply—inflation, employment, and income, to name a few. Not surprisingly, as the consumer price index flutters up and down, all eyes focus on commodity prices. So how much impact do commodity prices have on retail prices? And on pricing strategy?

  • Measuring What Matters in Email Marketing, Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are many approaches to using email-campaign metrics to measure and improve marketing performance. The following are the top five approaches, along with appropriate measures and usable insights for each.

  • Problem Solved! How To Spice Up Your Community.

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/probsolvedDMM1.jpg

  • Telecoms Increased Advertising in 1H09

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Spending on advertising in Jan.-June 2009 fell 14.3% YOY, but the telecom category experienced solid growth (7.5%), with Sprint Nextel, AT&T, and Verizon increasing spending 55.3%, 6.3% and 3.1% respectively.

  • A Renewed Sense Of Purpose

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/pandgvalues.jpg

  • Americans Did 13.9 Billion Searches in August

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google remains the undisputed king of search, but a recent analysis of search activity uncovered a few surprises.

  • Ad Spending on Social Networks Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Time spent on social network and blogging sites accounted for 17% of all the time Americans spent online in August 2009, nearly triple the figure for August 2008. Ad spending more than doubled over the same period.

  • Upscale Consumers More Budget Conscious

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumers with a household income of $100K+ are feeling the recession's pinch, and it's changing what and how they spend.

  • Hey Marketer! Do You Blend In With Your Market?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/blendingin.jpg

  • Facebook, Nielsen Partner to Measure Ads' Impact

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Facebook has entered into a multiyear partnership with Nielsen to allow better measurement of the effectiveness of advertising on the widely popular social networking site. The alliance is yet another move by Facebook to heighten its attractiveness as a marketing platform.

  • Thought Leaders Should Violate Expectations

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/thoughtleadersdh.jpg

  • What Does Tina Brown Have to Say to Marketers?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Let's have a show of Who attended last week's virtual Digital Marketing I know a lot of you did, and thanks for coming. It was an amazing event (and don't worry, if you missed the September 16th event, the whole thing is still available On One of my favorite sessions was the keynote with Tina .