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  • Problem Solved: How Can We Map Social Media to B2B Sales?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You've made a couple of forays into social media, and you like what you see! But what tactics are really working out there to draw prospects in—and not turn them off? What are some cool ways to match social with selling?

  • Web-Metrics Express: What You Need to Know to Avoid Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: None

    Approaching your website's analytics as a three-step process will allow you to not only understand the tools available and what they have to offer but also create a gauge by which you can determine how well key business objectives are being met.

  • Business Owners Feeling Increasingly Stressed

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-half (56%) of leaders of privately held businesses globally say their stress levels are greater now than they were a year ago, according to a survey from Grant Thornton.

  • Social Network Monthly Use: 5.5 Hours

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Web audiences across 10 countries spent an average of 5.5 hours on social networking sites in February 2010, up from more than 2 hours in February 2009, but about half an hour less than US Web users' average, according to the Nielsen Company.

  • Entrepreneurship During the Recession

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in 2009 than they did a year earlier, according to a report from TrendsSpotting.

  • Mobile Apps Market to Reach $17.5B by 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The global mobile applications market is forecast to reach $17.5 billion by 2012 and surpass the market for CDs (which is projected to reach $13.8 billion during the same period), according to GetJar.

  • An Email Marketing Upgrade for 2010: Are You In?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Stephanie Miller discusses three new truths of email marketing and deliverability.

  • Is Social Media the New Addiction?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Not only do social media consumers visit their favorite social sites throughout the day, but almost one-half (48%) of them check Twitter or Facebook during the night or as soon as they wake up in the morning, according to a survey from Retrevo.

  • 3 Actions to Battle Customer Experience Fatigue

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jeanne Bliss discusses how to battle customer experience fatigue.

  • US Ad Spend Down 12.3% in 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Total measured advertising expenditures fell 12.3% in 2009 from 2008 levels, to $125.3 billion, according to data released by Kantar Media (formerly TNS Media Intelligence).

  • Facebook Surpasses Google in US Traffic

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    For the first time, Facebook surpassed Google in the US to become the most-visited website of the week, accounting for 7.07% of US Internet traffic in the week ended March 13, 2010, up 185% from the same period a year earlier, according to Experian's Hitwise Intelligence.

  • Ad Spending Share by Medium, December 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Cable and Network television together accounted for nearly 44% of ad spending share in December 2009 , according to recently released data from the Nielsen Company. Television's share, when including local TV, constituted some 60% of ad spending for the month.

  • Booz: Consumer Frugality Here to Stay

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    A "new frugality" born of the Great Recession and evidenced by two consecutive years of declining per-capita consumption is now becoming entrenched among US consumers and is reshaping their consumption patterns in ways that will persist even as the economy starts to recover, according to a study from Booz & Company.

  • A Bill of Rights for Vendors and Consultants

    Article

    CONTENT TYPE: Article | TOPIC: None

    I you are a marketing vendor, agency rep, or consultant, here's a Bill of Rights just for you. And if you hire vendors, agencies or consultants, read this with your own brand in mind. Negative word-of-mouth works both ways.

  • Smartphone Owners Ready for Mobile Coupons

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over one-third (36%) of smartphone owners say they want to receive mobile grocery coupons, but only 9% have received a location-based coupon, discount code, or text message on their phone in the previous six months, according to a survey from Compete.

  • Let Your Customers Guide the Way

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Abe Mezrich shares a video about 1-800-FLOWERS.com President Chris McCann.

  • Media and Marketing M&A to Rebound in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fueled by optimism about the economy and business prospects in emerging media and interactive services, mergers and acquisitions activity in media and marketing is expected to rebound in 2010, according to a survey from AdMedia Partners.

  • Why Salespeople Don't Like Your Customer-Reference Program (and What to Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: None

    With most large corporate purchases, the only way to get new customers to sign on is to let them hear directly from current customers who can speak about their experience with your products. So why do salespeople often resist participating in your company's customer-reference program? For several reasons...

  • The Two Laws of Branding From the Inside Out

    Article

    CONTENT TYPE: Article | TOPIC: None

    If your unique brand attributes aren't all bubbling to the surface vying to be the No. 1 attribute, then you don't have a branding problem, you have a business problem. In other words, it's your business—not the brand—that isn't offering anything of unique value.

  • Achieving Relevance: Understanding and Connecting With Constituents

    Article

    CONTENT TYPE: Article | TOPIC: None

    Much more than just "your customers" or "your audience," your constituents are all the people for whom your work is meaningful—the internal and external populations whose interest, participation, and advocacy are important to your stability, growth, and long-term success. How do you connect with them?