Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

In this Marketing Over Coffee we discuss Research with Twitter, Social Media and Healthcare, and Webinar Providers..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show length Using Twitter to solicit feedback. MoC gets

CONTENT TYPE: Article | TOPIC: None

We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more So it's no surprise that the world of business -- specifically in the realms of advertising, branding, and marketing -- has to once again ennoble the concept of

CONTENT TYPE: Article | TOPIC: None

Registration is now open for this spring's free virtual event, MarketingProfs Digital Marketing . Taking place online, the full-day event is totally free to attend .... and the program (if I do say so) is stellar. So why miss This spring's theme is "Winning Against the Odds," which we think is a fitting title for this

CONTENT TYPE: Article | TOPIC: None

Customers are quick learners. We've learned, for example, to ignore subscription renewal letters that come months in advance of our actual expiration date; from experience, we know that there's no urgency – plenty of other letters will come in the next few months reminding us to That's why I'm concerned about a prevailing abuse of the

CONTENT TYPE: Article | TOPIC: None

Maybe it is because I just saw South Pacific at Lincoln Center a couple of weeks ago, but when Anne , Chairman and CEO of told 800 marketers at the American Marketing Association's in Orlando that she was not "a wild eyed optimist," I perked up and listened. You just don't hear the word optimist much

CONTENT TYPE: Article | TOPIC: None

A well-researched article in Adweek, Noreen O'Leary's Boomers Caught in Squeeze ," ought to make marketers everywhere sit up and take The Consumer reaction to the painful reversals in the economy... particularly that of baby boomers, "who account for more than half of U.S. spending and who traditionally have grown more affluent with age." Due to

CONTENT TYPE: Article | TOPIC: None

Having taken on this new role of blogging on the Personal Branding , I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal Robert Scoble, Guy Kawasaki, Steve Jobs (the only non blogger), Jonathan Schwartz, Gary

CONTENT TYPE: Article | TOPIC: None

Blogs provide rich opportunities for organizations to interact with customers. But now marketers are wondering how to create even more dynamic content and "stickiness." That next level of intimacy has already started to emerge with video blogs, or vlogs.

CONTENT TYPE: Article | TOPIC: None

CEOs and CMOs are interested in seeing marketing organizations improve their performance in two key areas: effectiveness (the ability to produce the desired result) and efficiency (reducing waste). The economic environment makes these efforts even more top-of-mind. Often the question that remains is how much do we need to improve? Benchmarking is one way to assess your organization's performance and understand what changes to make.

CONTENT TYPE: Article | TOPIC: None

It's probably no surprise that the process of acquiring new customers comes with one of the higher price tags of any of your marketing initiatives. The value of growing your customer base is obvious: the potential to sell more products or services. Moreover, increasing customer loyalty will reduce your marketing costs by providing you with a growing number of prospects and customers that can be easily and efficiently communicated with. Accounting for these 5 basic lifecycle tactics for the coming year will help identify areas of focus when laying out your strategy and setting goals.

CONTENT TYPE: Article | TOPIC: None

Wall Street had a stormy 2008, but there is a silver lining: Industry leaders are now turning to all things "eco" as a new source of (genuine?) green. Here are the top 5 green marketing stories from a volatile year—and what they may mean for your business in 2009.

CONTENT TYPE: Article | TOPIC: None

"Inventory is bad, inventory is evil," finance and operations professors intone across business schools worldwide. And every B-school graduate knows companies should balance enough inventory to meet customer needs while accommodating shifting preferences. That said, companies face a paradox; holding too much inventory ties up valuable cash, but too little inventory is risky since some suppliers

CONTENT TYPE: Article | TOPIC: None

Marketing's mission is to somehow change a customer's behavior. We try many things to affect that advertising, email, search, events, webinars... and the list goes on and And in tough economic times the opportunity to affect customer behavior is exceptionally acute, especially when it comes to existing loyal So check out this email I got from

CONTENT TYPE: Article | TOPIC: None

A recent Brandweek article, Concentrating on , piqued my interest. In the article, we learn that Clorox has launched a new campaign to show consumers the many uses for bleach, besides using it to whiten their laundry. New ad spots show that bleach can be used to disinfect cutting boards, baby bottles and other common household

CONTENT TYPE: Article | TOPIC: None

I'm back from the Fulbright in Yerevan, Armenia. And while most of my current thoughts seem to be on the increasingly intimidating task of finding a new position in the marketing world, I have also spent time contemplating what my family and I just It was the adventure of a lifetime. We left a comfortable California

CONTENT TYPE: Article | TOPIC: None

As a copywriter, I'm particularly interested in names. Some I love, such as "Amazon" or "Starbucks," for their evocative quality. Some I hate (imagine what you will here) and some leave me just plain puzzled. Why is it, for example, that hair salons are especially prone to bad puns such as "The Clip Joint," or "Hair

CONTENT TYPE: Article | TOPIC: None

It helps to have been around business blogging and social media for a while. It gives one historical Case in point, the almost perennial debate over whether it's okay to mix advertorial content in with editorial. That argument has been bandied about ever since the days of Marqui's Blogosphere in Then, there was the flap over

CONTENT TYPE: Article | TOPIC: None

Why do you use Twitter? A week or so ago MarketingProfs CEO Allen Weiss on Twitter, "Sitting here with my wife trying to figure out what motivates people to use twitter....any ideas?" Allen had just returned from a few days of meetings with me and the rest of the MarketingProfs managers in Santa Barbara, and perhaps

CONTENT TYPE: Article | TOPIC: None

Dwindling budgets suddenly make low-cost social media look like the pretty girl at the " - Ann I love Ann's optimistic take on social media in the downturn. And I fundamentally agree. Big promotional budgets are hard to find, but you still need to get your message out there. And given how important an information social

CONTENT TYPE: Article | TOPIC: None

Finding the balance between search engine optimization (SEO) and a successful user experience can be a challenge. The two strategies can conflict, and companies may mistakenly favor one over the other.