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In 1998, I worked as the internal communications manager at the Starbucks Support Center in Seattle. It was time for me to move on, when one day former co-workers from a magazine publishing house called to invite me to lunch. One was now the marketing director for a large medical center; the other the communications director.

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The Financial Times recently published a short article, P&G web move is challenge to , which piqued my interest from the opening "Procter & Gamble is testing its ability to use the internet to sell its toothpaste, household cleaners and nappies (diapers) directly to US households, in a potential long-term strategic challenge to its retail The

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The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make a

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Whenever I can, I include telemarketing as part of a comprehensive lead-generation program. When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at an event, there's no contact method that's more direct or more effective. The results of telemarketing are usually measurable, too, which is also a rare benefit for any campaign tactic. But, actually, you can expect more from your telemarketing programs than appointment-setting and seat-filling. In fact, telemarketing can lend tremendous support to helping you achieve other aspects sales and marketing initiatives.

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Predicting where your prospects are online is tricky—and often expensive. And it's not always about where they are but also what are the best ways to reach them. How should you decide where to start? The military has utilized a system called CARVER, a mnemonic term for the weighting factors used to identify and prioritize targets. CARVER helps to discover the greatest opportunities to inflict the most damage while employing the lowest amount of available assets. CARVER stands for... Criticality Accessibility Recuperability (return-on-investment) Vulnerability Effect Recognizability For marketing purposes, CARVER can be applied to help determine which digital marketing tactics would work the best to target your prospects with a proper budgetary assignment.

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Deliverability is high up on the list of an email marketer's concerns. In fact, a recent report from Jupiter Research, the 2008 Email Marketing Buyer's Guide, found that deliverability is the number-one consideration for marketers when selecting an email service provider (ESP). Unfortunately, the best ESPs on the market can do only so much to aid in getting marketing messages to the inbox. The majority of the control lies in the hands of the sender.

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New media and technology have inherently changed the way the newest generations experience the world: how they learn, live, play, and communicate. So what's this mean for marketers, specifically, who want to reach digital natives... and the rest of us, too?

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I've had some existential moments during my stint as a public relations lecturer in Armenia. I've been wondering if I've had any impact. Although I arrived knowing public relations is a nascent profession in this country, I thought I could quickly imbue my students with a desire to become public relations practitioners, ready to change the

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Want to be a hero in your customers', employees' and clients' eyes? Here's a great way to shine as a good "corporate" citizen. This holiday season, especially during this tough economy, you can give something completely unique charitable at the same time. It's called a Good Card - and it's Here's how it You can purchase

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If we all believe we need to be the "Purple Cow," why do so many marketers behave like sheep? If it's so important to rise-above-the-clutter-think-outside-the-box-break-from-the-pack, why are there so many me-too messages out Yeah, it's a rhetorical question. Because we all know the answers -- the usual fear, inertia, obsession with the competition. Sometimes a lack

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If you're not a newspaper reader or if you read the paper online, it might seem like the life-threatening problems facing the nation's newspapers have no impact on David Carr, a media reporter at The New York Times, wrote an excellent in Tuesday's paper (yes, it's online too) that explores and explains the problems newspapers are

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It's no surprise that as social media sites and tools grow in popularity with customers, that companies are considering following them into this space. But for businesses that want to wade into the social media waters looking for customers, bring your sense of commitment, more so than your At last week's Digital Marketing , Gary had

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Retailers are shifting some of their conventional marketing spend–away from media to "shopper marketing." This trend has been developing for while now, and lately it seems to be coming to the fore more and Reason? According to a recent survey by Deloitte Consulting and the Grocery Manufacturers' Association, shopper marketing gets "higher marks for return on

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Here are the highlights of a Panel at the Media Convergence * Jeff Hayzlett .... Chief Business Development Officer, Eastman * Russ Klein .... President Global Marketing Strategy, Burger * Nicholas Utton .... CMO, E-Trade Role of the CMO faces evolution and reinvention unlike any of the peers of the What the CMO role mean to

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Running a corporate social media program doesn't always mean "start a blog." It starts with listening to the conversation that already exists about your brand, and responding to comments in other blogs or on Have you ever wondered about the real people who run the biggest social media programs? We're sitting down with a few to

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Mathematical modeling is helping companies across the globe forecast more accurately, optimize supply chains, assess risk, and keep customers from churning to competitors. However, recent market conditions (i.e. credit crisis) have shown that while models can provide an "air of certainty", solely relying on them for complex decision making can be very costly. Under what circumstances

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Wow, talk about green branding, transparency, cause-related marketing, and providing value. After exploring the Show the World What's campaign by Seventh , I'm in real awe of their efforts. The website consists of the following Create A List the ingredients that define who you are, select a tree shape, and watch it come to life. The

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This is from John Strattion, EVP and CMO of Verizon Communications, in his keynote speech at the Media Convergence Audience fragmentation has made media planning a much more complex process .... $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending Since 1985 the number of channels has grown 6X ....

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Eight years ago, in the spring of 2000, a company I co-founded called ClickZ held a two-day on email marketing at the Charles Hotel in Cambridge, MA. This guy from Yahoo, Seth , had just written a book called Permission , and email as a marketing strategy was shiny-new and ripe with exciting (This was, of

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Free is not a benefit. It's a feature. We think it's a benefit because we know what we offer has value. It benefits from our experience and it's designed to get someone to act on something. Yet our prospects and users have not discovered any of that This is a reprise of a we had at