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We all have the friend whose quirks are mildly amusing in person. But place them under the magnifying glass of social media and those minor quirks become major, hard-to-ignore annoyances. Or, as one friend recently remarked about an acquaintance of ours, "I'm embarrassed for him every time I go on Not everyone has the personality for

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Last week we unveiled the agenda for our Digital Marketing , which takes place this October 22 and 23 near Phoenix. While the term "Mixer" might confuse some .... Attention, folks! This is not a singles party for .... the description actually is more It refers to the "mix" of what we see as the Big

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Rather than storing data and software applications down the hall in your office or in a big data center .... there is a shift towards storing them on the web. And that's the shift that Nick Carr has built his book We (America) need to jump on this paradigm shift to reduce costs in this post

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Does an economic slowdown necessarily mean that business-to-business marketers have to find even more ways to do more with less? Or can a downturn create opportunity for smart marketers to grow and thrive?

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Bringing a new product to market is one of the most costly and risky activities that any GM faces. Voice-of-the-customer research and stage gate reviews have improved the odds of achieving success. But do they go far enough? Three important tasks are frequently overlooked even though they offer the ability to identify weak links early on. So, how can you overcome the odds? Arm your team with a three-step commercialization insurance policy designed to identify and assess risks.

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Recipients of unwanted email messages have found a new way to unsubscribe from lists: Hit the Spam button. Major Internet service providers are now (or will soon be) using feedback loops to communicate complaints back to the message sender. What does this mean to email marketers? It means they need to rethink the way they display their unsubscribe link, especially if they are sending to a questionable list or are starting to receive complaints.

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Blended search, also known as universal search, is starting to change the way searchers see search results—and consequently, the way search marketers and Web site owners approach search marketing.

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Fellow Daily Fix contributor Paul posted a comment to a recent post of mine Functional ) that got me thinking. Paul "With food costs going through the roof, consumers are getting less for more, or sometimes less for the same Isn't that the truth? It made me wonder about how consumers feel about "getting less for

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One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every My hypothesis going into the creation of these questions was that B2B marketers (including yours truly) just aren't

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To compete for lucrative Wall Street or consulting jobs, students across the United States are joining on-campus investment clubs to help prepare them for real-world situations. And while marketing students don't–yet–have similar clubs, students in all disciplines are racing harder and faster than ever to differentiate themselves before they graduate. In a "race for distinction"–how should

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Did you know that over 57 million Americans read blogs? U.S. blog readers average 23 hours online each week! An average of of Canadians visited blogs in 2007. And of online consumers in the U.K. read blogs at least once a I converted a valuable list designed for nonprofits Net2 blog ) so it now reads

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This is a tale of flimflam and a unique way that Boar's Head is battling it. Given the power of word-of-mouth, it's hard to overlook the potential of how Boar's Head is empowering its customer base. (And see how you can, too.)

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Integrating your email marketing application and your internal databases will take time and planning. Start by selecting an email marketing application along with an open CRM application. In doing so, you will increase efficiency and ROI by bringing these powerful tools together.

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You can improve lead-capture and sales-conversion rates by directing your prospective customers to special Web site landing pages. But you can enjoy even greater success by expanding your landing pages—turning them into microsites—and customizing the home pages and navigation menus of those microsites.

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More than 90% of journalists go online to find story ideas, with 73% specifically researching press releases. With Really Simple Syndication (RSS) and free automatic email alerts from Google News so readily available, it makes sense that the Web is a prime source of consistently updated information for busy journalists. So how can your organization capitalize on these trends?

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As the July 11th launch date for the iPhone in Canada approaches, there's a real brewing up here in Canada. The question is, will it be powerful enough to achieve the change Canadians are desperately On Friday (June 27), Rogers, Canada's exclusive iPhone carrier, announced the voice and data plans for the . To put it

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Marketing recently conducted an interview with The CMO Council's Donovan Neale-May, who divulged some starting information. It appears that in a survey conducted by The CMO Council and the Boston Consulting Group of 1000 senior marketing execs, only of respondents felt that their "go to market" capabilities were "very good." So much for laying the proper

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I've been an beta tester for the couple months or so and I have to say -- love it! I think of it as a box I carry around with me and anything I might want to keep -- I toss in the box. In reality, I am clipping, dragging, e-mailing and pasting content into my

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B2B marketers with highly complex products and services have been given a gift in the last few years in the form of Social In my opinion, Social Media doesn't easily equate to Lead Generation for the complex sale. For example a prospect reading a blog entry doesn't mean they want to buy anything, but it does

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Back in March, I posted on a new trend in the candy industry that in my view, was quite Caffeinated What's Now, Brandweek reports on a new take on a former idea in the mainstream candy business, in a recent article dubbed Wrigley, Cadbury, Hershey's Sweet on Functional . Functional candy offers consumers a healthier ingredient