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  • Americans Passionate About Music, OK With Ads

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    CONTENT TYPE: Chart | TOPIC: None

    Americans love their music: 72% of consumers surveyed consider themselves passionate about music,* and one-third (33%) say they "would give anything" to meet their music idols, according to a recent survey from Synovate.

  • Twitter Reveals iPad Sentiment

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Just two hours after Apple's January 27 announcement of the much-anticipated iPad, 71% of circulated tweets analyzed were favorable toward the iPad, up 21 percentage points from the 50% favorability recorded two hours before the announcement, according to a study from Attensity.

  • Email Delivery: 20% Don't Reach Inboxes

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly one in five (19.8%) of permissioned commercial emails failed to reach US and Canadian subscribers during the second half of 2009, a slight improvement from the 20.7% recorded in the first half of the year, according to a new study from Return Path.

  • Marketing Lessons: Riding Bubbles at Lehman Brothers

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix blogger, Paul Barsch, discusses marketing lessons from Lehman Brothers.

  • Unclear ROI Impedes Mobile Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Though most companies (75%) say mobile marketing is at least somewhat important to their marketing plans this year, many are still unsure about its practicality and ROI: 32% of marketers and business professionals cite not knowing how to make a business case as their biggest impediment to executing a mobile marketing campaign, and 29% cite the lack of clear analytics to measure ROI, according to a survey from R2integrated.

  • Online Searches for Life Insurance Up 15%

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    CONTENT TYPE: Chart | TOPIC: None

    Consumers are using the Web more than ever to research insurance policies and request quotes: Searches containing the term "life insurance" grew to a record high of 16.6 million queries in 2009, up 15% from the previous year, according to a study from comScore.

  • Newspaper Sites Draw 37% of Web Users

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    CONTENT TYPE: Chart | TOPIC: None

    Newspaper websites attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009––37% of all Internet users––according to the Newspaper Association of America (NAA).

  • Rubbermaid Hones Social Media to Engage Consumers

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix blogger, Ted Mininni, discusses Rubbermaid's social media success.

  • Join In The Social-Media Case Study Challenge!

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Daily Fix Blogger, CK, shares how to enter your company's case study for the B2B Forum Challenge.

  • Get Your Daily Fix: Free Newsletter

    Article

    CONTENT TYPE: Article | TOPIC: None

    Thank You You'll be receiving our newsletter soon. To manage your email preferences, you may log in @ . If you were not already of member of MarketingProfs, your temporary password is ", and can be changed on the My Account page after logging in.

  • YouTube Top Business Topic of Jan. Tweets

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube was the top Twitter conversation topic in the business category in early January 2010, followed by Facebook, and Google, according to a study from Sysomos.

  • Time Spent on Social Media Surges

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers spent an average 5.6 hours on social networking sites like Facebook and Twitter in December 2009, up 82% from the same time last year, when users were spending just under 3.1 hours on social sites, according to a 10-country* study by The Nielsen Company.

  • Top Haiti Relief Search Terms

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    CONTENT TYPE: Chart | TOPIC: None

    Across all major search engines, the top 10 search terms containing "Haiti relief" accounted for nearly half of the 679 search terms containing "Haiti relief," which itself was the top term, accounting for 12.16% of searches for the four weeks ended January 23, 2010, according to Hitwise Search Intelligence.

  • Problem Solved: How Do I Keep My Website Interesting, and Keep Visitors Coming Back?

    Article

    CONTENT TYPE: Article | TOPIC: None

    We've created a cool website. The bell and whistles are working well—not too little, not too much. We're getting lots of visits from lots of cool folks. But now that we're up and running so well, we're panicked about keeping content fresh! How do I keep it interesting, and keep them interested so they keep coming back?

  • Tertiary Keyword Rankings: Using Your Search-Engine Presence to Power Your Customers

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    CONTENT TYPE: Article | TOPIC: None

    In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things are quality products, great service, reasonable prices, and solutions that increase profits. But what would they really want if they could have anything from you? How about more customers?

  • Achieving Relevance in Direct Digital Marketing: Overcoming Organizational Constraints

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    CONTENT TYPE: Article | TOPIC: None

    Organizational challenges can be the silent killer to achieving relevance in direct digital marketing, placing constraints on innovation and on the adoption of technology and best-practices, or limiting the manpower to create compelling campaigns and programs. You can do everything else right, but failure to address organizational challenges can torpedo an otherwise watertight ship.

  • Five Ways to Create More Value in Your Presentations

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    CONTENT TYPE: Article | TOPIC: None

    During challenging economic times, buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to provide that value at different stages of the sales cycle. Here are five ways to create more value in your presentations.

  • Social Media Is Not Just About Marketing Or 3 Things I've Learned From IBM's Sandy Carter

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix Blogger, Matthew T. Grant shares three things he's learned about social media from IBM's Sandy Carter

  • We Can't Afford Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix blogger, Elaine Fogel, discusses how non-profits should use marketing like for-profit organizations.

  • Confidence in Corporate, Sales Messaging Weak

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    CONTENT TYPE: Chart | TOPIC: None

    Although companies know they need a marketing message that stands out in the marketplace, 62% of executives rate their company's message as average to poor and only 38% say their company has a differentiated story, according to a survey from Corporate Visions.