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  • Opportunity Calls: How to Effectively Capture Mobile Marketing Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.

  • Email Metrics: Open, Click Rates Highest in the Morning

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email open rates continued to languish in 2010, though performance levels varied dramatically by industry, whereas click rates improved during the year, according to a report by MailerMailer, which also found that most people tend to open email between seven and ten in the morning.

  • Stop Surprising And Delighting Customers—Just Solve Their Problems!

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Linda Ireland discusses what brings customers back to a brand, creates loyalty, and strengthens financial performance.

  • Embrace Irrationality: A Human- vs. Customer-Centric Approach to Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we are introduced to and form relationships with brands.

  • CMOs Ramping Up Budgets, but Accountability Is Key

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing budgets are on the rise again: 57% of senior-level marketers say they are increasing their overall marketing spend in 2011; among them, most (26%) plan to increase budgets between 1% and 5%, according to the CMO Council's State of Marketing Report.

  • Where Does Google Make Its Money? Top 20 Google AdWords Keyword Categories

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The insurance category fetches the highest cost-per-click (CPC) rates in Google AdWords pay-per-click (PPC) advertising: nearly $50 per click, according to new keyword research data from search marketing software provider WordStream Inc.

  • Keep Your Eye on These 3 Consumer Trends

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Cynthia Fedor discusses 3 consumer trends businesses need to keep an eye on: integration, deeper segmentation, & the new creative.

  • Creating an Interactive Experience: Trends in Email, Mobile, and Social Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ecosphere.

  • Facebook Ad CPCs Up 22% in 2Q11

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Ad rates on the nation's most popular social network are climbing: Median cost-per-clicks (CPCs) on Facebook grew 22% in the second quarter of 2011 over the previous quarter, according to report by Efficient Frontier and Context Optional. Meanwhile, search spending increased 8% in the second quarter over 2Q10 levels.

  • Muse on the Moon: How Far Should We Go to Get PR?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Ted Mininni muses on rock star Matt Bellamy of Muse's desire to convince Richard Branson to let his band go to the moon to record a video.

  • Six Do's and Don'ts of Email Design

    Article

    CONTENT TYPE: Article | TOPIC: None

    Without a well-crafted, clear, and consistent email design for your brand, your messages could be lost—or ignored—in the vast digital space. Here's how you should and shouldn't design your emails to get results.

  • Marketing Execs Dish on Mobile, Social, Trends in Their Profession

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile is expected to be the most influential advertising medium over the next three to five years, followed by social media, according to a new report by The Creative Group and the American Advertising Federation (AAF).

  • Ad Spending to Return to Pre-Recession Highs in 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global ad expenditure is now forecast to grow 4.1% in 2011, reaching $471 billion, the same as the peak level of spending in 2008, according to projections by ZenithOptimedia. The expected growth is just 0.1 percentage point (PP) below the 4.2% projected three months earlier.

  • B2B Marketing Survey: Brother, Can You Spare a Few Minutes?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger and chief content officer Ann Handley asks B2B marketers to take a few minutes to fill out an important survey.

  • How to Evolve Your B2B Customer Experience Using Images

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know why your customers behave as they do? People tend to have difficulty explaining exactly why they like a product, but using images can help you get to the root of the real drivers of customer behavior.

  • Websites Fueling Growth in Industrial Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half (45%) of North American industrial businesses reported positive growth in the second half of 2010 and among them, more than three-quarters (76%) said their websites made a significant contribution to that growth, according to ThomasNet's Industry Market Barometer. Meanwhile, in a tough business environment, most industrial companies credit a strategic focus on customer service and retention for their success.

  • How to Keep Your B2B Brand Creative From Becoming Bland Creative

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs guest blogger Terry Sylvan discusses five ideas for preventing your B2B branding from being too boring.

  • Four Simple Ways to Increase Website Conversion Rates

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to improve your website's conversion rate? First, you'll need a professionally designed website that's been built with SEO in mind. Then, use these four tips to boost conversions and turn your visitors into customers.

  • Email Open Rates Down, Click Rates Flat

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email open rates fell to 17% on average in 2010, down 9 percentage points from 26% in 2009, , according to a report by Harte-Hanks. The pharmaceutical and government sectors recorded the highest open rates during the year, whereas the tech sector recorded the lowest.

  • Use These 3 Principles to Yield 5 Stars & Return Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Z Gillispie discusses how the 3 principles of paid, owned, & earned media can boost businesses with higher ratings & return customers.