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  • Social Media for Kids: Moshi Monsters Soars

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Visits to the popular children's social media website Moshi Monsters for the week ended March 20, 2010 were 23 times greater than for the equivalent week a year earlier, and the site now accounts for 0.41% of US Internet traffic in the Entertainment-Games category, according to Experian's Hitwise Intelligence.

  • Rethinking Normal: The Newest in Marketing Research From the ARF's Annual Conference

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    CONTENT TYPE: Infographic | TOPIC: None

    At a lot of marketing conferences, over-excited pitch people talk a lot about The New Thing that will Change Every Paradigm Forever. So much over-enthusiasm can jade just about anyone, so it was a relief to attend the Advertising Research Federation's (ARF) re:Think 2010 conference taking place in New York City. But even there, among the stodgiest of marketing researchers, there's talk of… a paradigm shift.

  • Behaviorally Targeted Ads More Valuable, Effective

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    CONTENT TYPE: Chart | TOPIC: None

    Behaviorally targeted (BT) advertising generated on average 2.68 times the revenue per ad as non-targeted run-of-network (RON) advertising in 2009, while average CPMs for behaviorally targeted advertising were over twice (2.08 times) the average of RON CPMs, according to the Network Advertising Initiative (NAI).

  • Rethinking Normal: The Newest in Marketing Research From the ARF's Annual Conference

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Tim McAtee shares his thoughts about the ARF's 56th annual conference about rethinking normal.

  • Hot & Happening: Campbell’s Soup

    Article

    CONTENT TYPE: Article | TOPIC: None

    Age-old marketing How do you take a heritage brand and make it fresh, new and relevant for new generations of Campbell’s Soup Co. was founded in 1869. Few consumer brands have a longer heritage than Campbell’s condensed soups. Given its long history, Campbell’s has obviously done many things from developing products and flavor profiles consumers want

  • Recalls Destroying Toyota's Reputation for Quality

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    CONTENT TYPE: Chart | TOPIC: None

    The recent recalls of Toyota automobiles have undermined the carmakers' reputation: Consumers who have a positive perception of Toyota's commitment to building quality cars fell to 21.8% in March 2010, down 58.2 percentage points from the 80.0% recorded in 2008, according to America's Research Group.

  • Kodak CMO Jeff Hayzlett’s Advice: Ruffle Feathers.

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions segment featuring Kodak CMO Jeff Hayzlett.

  • Punchlines: What Marketing Can Learn From Comedy

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Helena Bouchez shares tips from business coach and comedian Tim Davis.

  • Email Users Take Risks With Spam

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    CONTENT TYPE: Chart | TOPIC: None

    Email users look for a variety of signs to identify spam in their inboxes: 75% look at senders' names or addresses and 67% look at subject lines, while approximately one-half cite unusual language, email content itself, spelling mistakes, or poor grammar as signs that email may be spam, according to Ipsos Public Affairs.

  • Trust in Yellow Pages Remains Strong

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (65%) of consumers surveyed say they referenced print or Internet Yellow Pages when looking for local business information in the previous month, according to a study by the Yellow Pages Association.

  • Carrier App Stores Strong, but Apple Leads

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    CONTENT TYPE: Chart | TOPIC: None

    Despite the buzz around application stores tied to specific mobile devices such as the iPhone and the BlackBerry, carrier app stores are alive and well in the US: one-half (50%) of all mobile apps consumers accessed carrier app stores at the end of 2009, according to Nielsen's new App Playbook.

  • Podcast Interview with Simon Sinek: Start with Why

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs bloggers John Wall and Christopher Penn share their Marketing Over Coffee podcast interview with Simon Sinek, author of "Start with Why."

  • Social Media Consumers More Likely to Buy, Recommend

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more likely to buy after becoming a fan, according to a study from Chadwick Martin Bailey.

  • Free Webinar: Mapping Social Media to B2B Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    In a story in MarketingProfs this week, Claire Coyne asks How Can You Map Social Media to B2B As it happens, that question also maps nicely to this Thursday’s free on integrating social media into your B2B marketing mix. Featuring our own Roy Young with a panel of four B2B marketers (including Dave Thomas from SAS,

  • iPad Matches Kindle in Awareness, Purchase Intent

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    CONTENT TYPE: Chart | TOPIC: None

    Less than a week before iPad's April 3 ship date, nearly two-thirds (65%) of consumers are aware of Apple's tablet device and 15% are already thinking about buying it in the next three months, according to comScore.

  • The Starbucks of Healthy Food

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses the growing success of Freshii and owner Matthew Corrin's desire to be the new Starbucks.

  • Small Biz Search Spend Surges in 4Q09

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    CONTENT TYPE: Chart | TOPIC: None

    Small business advertisers spent on average $2,149 on search advertising in the fourth quarter of 2009, up 111% from $1,018 spent in the same period a year earlier, and up 30% from the $1,658 spent in the third quarter of 2009, according to a study by WebVisible based on its small-biz clients

  • Incredibly Boring Web Content Challenge Poll: Which Finalist Would You Vote For?

    Article

    CONTENT TYPE: Article | TOPIC: None

    You can have a great product or service, but unless you’re telling a good story on the web with interesting content, there’s a risk of being ignored. So says Captains of Industry in announcing the finalists for its Incredibly Boring Web Content Challenge. We'd love to get your vote! The Boring Web Content Challenge, as I

  • B2Bs, Your (Mobile!) Markets Need 'More Show, Less Tell'

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Christina "CK" Kerley discusses how B2Bs need to formulate an action plan for the mobile market.

  • Build Your Brand on a Solid Sense of Your Identity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Think of your brand as a mosaic where you can select and place most, but not all, of the tiles: You can control the communications you make, your offerings, and how your organization behaves. But some of the tiles in your brand mosaic are placed by others––the media, bloggers, tweets, the conversations that happen outside your walls. It's important, therefore, to develop a strong foundation for your brand.