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CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy
B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more.
CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence
Overwhelmed by AI and unsure how it fits into your organization? Then join this panel of industry experts sharing their wins, challenges, and lessons on their paths to incorporating AI—from technology selection to team alignment and change management strategies. This free webinar is filled with practical tips and invaluable insights to put you on the road to AI success. Sponsored by Drift, Jasper, and Marketing AI Institute.
CONTENT TYPE: Video | TOPIC: Marketing Content
Marketers are often told to avoid "sales-y" content—to offer something helpful and customer-focused instead. But that doesn't mean avoiding talking about your service entirely. And if you do it right, your content will answer all your prospects' questions, so that when they come to you they're ready to buy.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Are you using empathy to its full potential in your marketing? This article argues for a comprehensive approach— empathic marketing—that resonates with audience emotions, desires, and needs and translates into business success.
CONTENT TYPE: Chart | TOPIC: Email Marketing
How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults.
CONTENT TYPE: Chart | TOPIC: Martech
Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? To find out, MarTech surveyed 443 marketers in the second quarter of 2023.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? In this infographic, Semrush covers how to get started with influencer marketing on the video platform.
CONTENT TYPE: Article | TOPIC: Demand Generation
We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? Check out the details.
CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content
Content marketing is all about Creating, Connecting, and Sharing. And thanks to social media, you now have more channels (and challenges) than ever before. Looking to get ahead of the pack and build a buying audience with your content marketing? Then come exchange ideas at this content marketing roundtable. Moderated by Ashley Faus.
CONTENT TYPE: PRO Webinar | TOPIC: Communications
CONTENT TYPE: Video | TOPIC: Marketing Strategy
In this episode host George B. Thomas and Jim Longo, a veteran in the market research industry, discuss why market research is the strategic secret sauce for B2B marketing success.
CONTENT TYPE: Article | TOPIC: Public Relations
Paid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage.
CONTENT TYPE: Sponsored Article | TOPIC: Branding
Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.
CONTENT TYPE: Infographic | TOPIC: Websites
According to this infographic from Instapage, three qualities of high-performing SaaS website landing pages are that they avoid tech jargon, provide compelling visuals, and use different kinds of social proof.
The value proposition isn't just changeable; it's as dynamic as a world currency. Learn why marketing agencies in particular must stay on top of their evolving value propositions and embrace a new version when necessary.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions
Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine.
An account-based demand engine focuses marketing efforts on specific high-value accounts and delivers personalized experiences. Through six questions and answers, this article discusses the alignment of Sales and Marketing and the adoption of a unified approach to demand gen.
CONTENT TYPE: Video | TOPIC: Artificial Intelligence
In this episode of the Marketing Smarts Live Show, we're diving deep into a topic that's been buzzing in the marketing world: ChatGPT. Is it a marketing dream come true or a disaster in the making?
CONTENT TYPE: Chart | TOPIC: Marketing Management
Environmental, social, and governance (ESG) practitioners say the biggest reporting challenge their companies face is trying to measure the impact of qualitative initiatives such as DEI programs, according to recent research from Workiva and Ascend2.
Brands in every industry have discovered the ease and effectiveness of SMS marketing. Check out this article to learn the do's and don'ts of text messaging.
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