Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple
Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career | November 3–6, 2020 in San Francisco, CA.
CONTENT TYPE: Learning Path | TOPIC: Account-Based Marketing | ELEMENT: Multiple
A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.
CONTENT TYPE: Learning Path | TOPIC: Demand Generation | ELEMENT: Multiple
Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.
CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple
Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.
CONTENT TYPE: Learning Path | TOPIC: Content | ELEMENT: Multiple
More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.
CONTENT TYPE: Event | TOPIC: Events | ELEMENT: None
#mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career.
CONTENT TYPE: Webinar | TOPIC: Customer Loyalty | ELEMENT: Management
Where can marketers add the most value to their organization and drive more revenue? When marketing owns customer success, everyone profits—you just need to know how to structure the team and build a cohesive plan. Sponsored by TrustRadius.
CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions | ELEMENT: Plan
Programmatic advertising (including display) continues to dominate the digital space. As it has expanded into areas like Connected TV and digital audio, programmatic remains one of the best strategies for efficiently reaching users and increasing engagement. Sponsored by Adtaxi.
CONTENT TYPE: Webinar | TOPIC: Career Management | ELEMENT: Management
Work-life balance is something that many are in search of, but few find. Learn how to break out of the cycle of being knocked off balance, and how to establish boundaries that allow you to be your best both personally and professionally.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy | ELEMENT: None
Join Folloze for an informative webcast exploring why B2B marketing teams must adapt and incorporate data-driven personalization strategies across their life cycle marketing programs. The webcast is based upon the popular Folloze Personalized Marketing Blueprint.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events | ELEMENT: None
In the era of non-stop digital spam, the most effective marketing delivers a more personalized experience. Learn how to engage your target audiences in a more personal way, that doesn’t break the bank. Sponsored by ON24.
CONTENT TYPE: Webinar | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Data science is the hottest thing since sliced bread. In fact, LinkedIn has indicated that open job positions for data scientists are up a whopping 11,500% year over year. Yet many marketers feel like data science is an unreachable, mystical discipline shrouded in mystery. Sponsored by InfoUSA.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Analyze
Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Analyze
Companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand the customer.
CONTENT TYPE: Infographic | TOPIC: Websites | ELEMENT: Create
When building or updating a contact page, or including a contact form in any of your digital marketing projects, go through this checklist. You'll make your customer's life easier—and increase the chance that they'll actually give you the information you need.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy | ELEMENT: Strategy
As marketers, it can be tempting to skip over the analysis phase to get right to defining market differentiators and resulting campaigns. But it's impossible to compete if you don't know exactly who or what you're competing against. Join us to learn how to get that intel. Sponsored by Crayon.
CONTENT TYPE: Podcast | TOPIC: None | ELEMENT: Strategy
StoryLeader creator Chris Brogan explains how marketing leaders can use business storytelling to align their teams to execute better, faster.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management
A platform-heavy marketing tech stack—email solutions, social media tools, mobile marketing platforms, automation tools, and everything in between—creates a world of obstacles, including inevitable data disparities. Which will cost you.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
You've heard the truism: Employees don't leave jobs or companies, they leave managers and bosses. Nearly two-thirds of employees have at one time or another left a job or plan to leave because of their manager or boss.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Strategy
A widely cited buzzword, "experiential marketing" is now recognized as the powerful tool it actually is—though the true definition, the reasons for its growth, and the secrets to its longevity are not quite as familiar.
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