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  • Mastering Email Automation for Scalable Growth

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Deliver the right message at the right time and drive meaningful conversions with automation! With real-world examples of what works today, Naomi West shows you how to build and optimize automations that nurture subscribers, trigger timely emails, and scale customer communication with impact and efficiency.

  • B2B Enterprise Marketing Budget Trends for 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?

  • Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more.

  • How to Build a Trusted B2B Brand in an AI-First World

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape. Read more.

  • What Are TikTok Brand Consideration Ads? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform.

  • The Changing Interests and Social Media Habits of 12-15-Year-Olds

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.

  • OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through. Read more.

  • Four Misconceptions That Stall B2B Pipeline Growth [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    This infographic explores a "clarity gap" in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume.

  • Email Mapping and Segmentation for B2B Success

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Unlock the full potential of your email marketing by aligning it with demographic indicators and the prospect lifecycle. Stephanie Ristow reveals how to map your prospect journey, identify priority email programs, and segment your list to drive conversions with your B2B marketing funnel.

  • How Much Can AI Tools Accelerate Marketing Growth?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.

  • The Key to Scaling B2B Personalization With GenAI: Data Standards

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.

  • $120B Gone to Fraud: Affiliate Compliance Is Your Only Shield

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    Affiliate marketing offers performance-based growth—but it also attracts fraud. Discover how compliance and monitoring tools defend your brand and budget from abuse. Read more.

  • What Marketers Need to Know About Google's 2025 Ad Quality Update: Adapt or Risk Your Ad Budget

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more.

  • Marketing Agency Pricing and Cash Flow Trends for 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.

  • 59 'Big Idea' Thought Starters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

  • Finding the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    If your marketing team is plagued by inefficient workflows and it's struggling to find the right videos or images for your campaigns, you may need a new DAM solution! See how modern digital asset management tools speed production and drive operational efficiencies in B2B marketing. Sponsored by Canto.

  • How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.

  • AI-Driven ABM: Scaling Precision and Impact for B2B Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.

  • SEO Principles: A Guide for Beginners [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic provides an overview of key SEO principles such as webpage optimization, search engine rankings, and keyword research.