Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Create
Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It's really hard... What's a marketer to do? Execute the following three highly effective stratagems.
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management
Most workers say they spend less than half of their time at work doing their primary job responsibilities, according to recent research from Workfront.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: None
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from Interbrand.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Management
Our workdays are in a permanent state of tug-of-war between deadlines and distractions, waged on a battlefield of meetings, projects, and campaigns—and planning, managing, and creating... Can we learn from how Bill Gates recharges and refocuses?
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a host of new challenges. These new 4Ps of marketing are the way forward.
CONTENT TYPE: Sponsored Webinar | TOPIC: Content | ELEMENT: Plan
For many marketers, video can still feel like an afterthought. A "nice to have" if time, budget, and other resources permit. Sound familiar? Sponsored by Prezi.
CONTENT TYPE: Podcast | TOPIC: Writing | ELEMENT: Create
Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Analyze
We know that serious social media influencers can create an "unfair advantage" for you because they are trusted and their audiences listen to them daily. The big question for marketers isn't whether influencers create value for brands. It's what that value is—or, more specifically, how do we measure it.
CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Analyze
Brands have near-universal visibility into email opens and clicks, and excellent visibility into bounces. But those metrics lack the depth and granularity needed to truly understand what's driving your successes and failures. We need these three KPIs instead.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy
If you're not already doing ABM, then you're likely thinking about doing it. Taking a tiered approach allows you to scale your efforts. Here's how to win the biggest, most attractive deals in your market.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to reach them, but a connection with Gen Z is almost impossible without incredible content. Here are some tips to make engagement more likely.
Most remote workers say they feel they're part of their teams just as much as in-office workers and also that they believe not being in an office makes them more productive, according to recent research from Wundamail.
Younger employees are more likely to oppose to companies regulating how they discuss politics on social media while at work, according to recent research from Clutch.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
There is such a thing as too much content. And if you're creating marketing content for its own sake (i.e., without a clear business need), you've taken a wrong turn onto a dead-end path. Instead, take these four steps on the road to creating the right amount of the right type of content.
CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Plan
Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Analyze
Wouldn't it be great to crack the code on producing a successful webcast or virtual event—so you could improve both attendance and engagement? Sponsored by Intrado.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events | ELEMENT: Management
Event Marketing. It's a term that gets thrown around a lot, but what does it truly mean? Too often, the event marketing discussion seems to focus solely on event promotion. But what else should you do in order to really succeed? Sponsored by Cvent.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Strategy
You've built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You've mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce?
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Create
Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here's how you can craft listings that truly speak to your audience.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience.
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