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  • Uncovering your company's major competitors and market share is important to growing your business. This article gives an example of a competitive analysis using Semrush's tool. See all the details.

  • The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider.

  • Does your brand sometimes get lost in the shuffle? Does it warrant more attention than it's getting? Probably so. But if you're going to stand out in today's cluttered digital world, you need a new approach: the seven elements of the "Brand Now" process—designed for our crowded world. Sponsored by Widen.

  • What is CDP? Customer data platforms are not new, but they've begun taking center stage. And for good reason: Businesses that use CDPs improve email and other marketing results as a result of improved data quality. Read more to find out more.

  • Most senior marketers say their firm does not measure customer lifetime value (LTV) well, according to recent research from the CMO Council and Deloitte.

  • Making big improvements in the buyer experience doesn't have to mean a massive amount of immediate work. You can start with a few small changes. To create an outstanding buyer experience, take these four small steps first.

  • The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony.

  • The ability to accurately measure your marketing, media, and lead-gen efforts, and to properly attribute success, is vital—especially now when budgets are tight. Learn how analytics and attribution tools and processes can serve your needs and prove ROI. Sponsored by Alight Analytics.

  • You'd think that a company that's been hosting virtual, live marketing education for years could easily morph its flagship in-person B2B Forum into an online event. But you'd be wrong. What did we learn from our planning and execution?

  • Are your marketing programs designed around what you think your customers want, or what you know they want? If you're not taking advantage of customer feedback, you're missing a huge opportunity. Get ready to harness the power of human insight. Sponsored by UserTesting.

  • Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities—along with how to use both content types—in this article.

  • Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing.

  • The COVID-19 pandemic still affecting communities around the world, so it may seem a bad time to start a business. However, many successful companies have been founded during downturns, recessions, and depressions.

  • Every business collects customer feedback, but an overemphasis on aggregate data can drown out individual customer needs and voices. To achieve true customer-centricity, follow these five steps.

  • B2B marketers say they are using intent data—signals gleaned from users' content consumption or other interactions with digital properties—to identify new accounts to target, align sales and marketing teams, and prioritize accounts for prospecting.

  • The past year has shown us that anything can happen. In the future, how can we adapt to the moment and communicate in the best way possible? Check out these three tips.

  • Public relations plays an important role in getting a company's message out to the world. Learn how to grow your business by adding a PR to your marketing toolkit.

  • So you've created awareness, filled the top of your funnel, and captured some pretty attractive leads (if you do say so yourself). Now you just need to nurture those leads and keep the party going. Here's how.

  • Storytelling

    Course

    As marketers, our role as storytellers is vital. The stories we tell our clients, our market, and other audiences help them form beliefs about us and connect with our brand. Now's the time to make our stories mean something (and achieve something) more.

  • There's more magic to creating great lead nurturing than a series of well-timed emails. While that's a good start, you need to understand your target customers if you want to know what to say to them (and when) in order to win more of them over.