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  • The Ultimate LinkedIn Cheat Sheet: 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Create

    Only about half of LinkedIn users have a complete profile; yet, those who have a complete, optimized profile are about 40 time more apt to receive a job opportunity via LinkedIn. For all you need to know to create a highly optimized LinkedIn profile, check out this infographic.

  • The Digital Marketing Guide for Retailers

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Customer Loyalty | ELEMENT: Strategy

    Want to make sure your retail business is keeping up with the latest digital marketing tactics? This guide will help you tackle your top challenges in catering to today's savvy consumers. Sponsored by Mapp.

  • Understanding Modern Marketing: Marketing's Evolution and Digital's Impact

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales? This article explores those questions—and more.

  • Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create

    Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action.

  • How Consumers Discover New Retail Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan

    Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing.

  • The Payoff of the Partnership Between Marketing and Creative [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management

    Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative team and expect miracles. Check out the infographic to learn more.

  • Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management

    Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know.

  • Three Proven Strategies for Engaging Millennial and Gen Z Customers

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Create

    Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do.

  • 2019 Trends in Account-Based Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing | ELEMENT: Management

    You may be increasingly hearing references to it, reading articles about it, being asked to learn about it, or even already dabbling in it. And you may be wondering... what's all the fuss about ABM, anyway? Sponsored by Engagio.

  • The Digital Marketer's Omnichannel Struggle Is Real [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Communicate

    Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look.

  • The How and Why of Experiential Marketing: 7 Tips to Do It Right

    Article

    CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Plan

    Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.

  • Do Employees Get the Brand Story Right?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Communicate

    Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is conveyed accurately by employees to potential customers, according to recent research from FocusVision and InnerView.

  • Quantifying the Value of Snap Advertising

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Plan

    186 million people use Snapchat every day—and they're deeply engaged with it, sending 3 BILLION Snaps a day. If your brand isn't getting in on the action, it's time to think about incorporating Snap Advertising into your marketing mix. Sponsored by Nielsen.

  • Marketing Strategy Online Forum

    Online Forum

    CONTENT TYPE: Online Forum | TOPIC: Demand Generation | ELEMENT: Strategy

    Do you ever feel like you don't know where to begin on strategy, with so many options out there? Join us for the scoop on best practices for 2020, maximizing nurture programs, building an effective martech stack, and more. Sponsored by Marketo.

  • Data Enrichment for Email: Five Things You Need to Do

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email | ELEMENT: Communicate

    Most marketing is already driven by data that enhances the customer experience. But not all email marketers are fully utilizing that data to enrich their messages and achieve their business objectives. Get started with these five ideas from our sponsor, Mapp.

  • Marketing in Controversial Markets: How to Build Trust

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Marketing controversial products or services—such as cannabis and cosmetic surgery—involves more than following rules and regulations. The legal and ethical landscape in those markets is dynamic, continually creating hurdles and challenges for marketers. Here are five marketing strategies to help educate consumers and build trust in controversial markets.

  • Five Challenges Standing in the Way of Email Marketing ROI

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Management

    Done right, email marketing delivers results that outperform just about any other channel's. Done wrong, you leave money on the table with every send. So what are the roadblocks that stand in the way of optimizing email ROI?

  • Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Management

    Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the six digital eras and how future trends will affect marketers.

  • The Average Tenure of Top Consumer-Brand CMOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management

    The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart.

  • Five Steps to Building Trust With Thought Leadership

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy

    A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program.