Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy
Trade publications are inundated with references to, and hype for, artificial intelligence. Everywhere you look, AI is being touted as the answer--even to some questions we aren't asking. Marketing is not immune to this push for AI. Quite the opposite, actually. But is it warranted?
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Create
Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? To find out, SEMrush analyzed 700,000 posts on different blogs.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here are 4 types of interactive content you can build.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
How can you ensure that your team members—or, more generally, all those at your company, employees and execs alike—get to and stay in mentally and emotionally healthy place? And should that really be a business concern?
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Plan
Chief marketing officers have the shortest average tenure among C-suite executives at large US companies, followed by chief human resources officers, according to recent research from Korn Ferry.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, 'Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.'
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management
The CRM market seems saturated. But that's all about quantity. Quality is another story: Only 1 in 5 CRMs receive 4-5 star ratings. Those low satisfaction rates suggest startup CRMs can be an alternative. Especially since they have an inherent edge (several, in fact) over large CRMs.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally neglected business principle, there is a powerful solution to winning—and preventing—price wars.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Plan
How is your loyalty program doing these days? If it isn't thriving, the four issues outlined in this article could be at fault. They're among the most common problems afflicting loyalty programs today.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
Marketers know that people gravitate toward a brand they relate to, and they respond to marketing and advertising messages that in some way mirror their lives. But when consumers' views of themselves change, as they inevitably do these days, how can we respond?
CONTENT TYPE: Webinar | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Data science is the hottest thing since sliced bread. In fact, LinkedIn has indicated that open job positions for data scientists are up a whopping 11,500% year over year. Yet many marketers feel like data science is an unreachable, mystical discipline shrouded in mystery. Sponsored by InfoUSA.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Analyze
Companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand the customer.
CONTENT TYPE: Infographic | TOPIC: Websites | ELEMENT: Create
When building or updating a contact page, or including a contact form in any of your digital marketing projects, go through this checklist. You'll make your customer's life easier—and increase the chance that they'll actually give you the information you need.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Analyze
Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost.
CONTENT TYPE: Guide/Report | TOPIC: Advertising & Promotions | ELEMENT: Plan
Winning over a technical audience through advertising is a tough gig. Are you ready to create developer marketing campaigns that actually work? Sponsored by Stack Overflow.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy | ELEMENT: Strategy
As marketers, it can be tempting to skip over the analysis phase to get right to defining market differentiators and resulting campaigns. But it's impossible to compete if you don't know exactly who or what you're competing against. Join us to learn how to get that intel. Sponsored by Crayon.
CONTENT TYPE: Podcast | TOPIC: None | ELEMENT: Strategy
StoryLeader creator Chris Brogan explains how marketing leaders can use business storytelling to align their teams to execute better, faster.
A platform-heavy marketing tech stack—email solutions, social media tools, mobile marketing platforms, automation tools, and everything in between—creates a world of obstacles, including inevitable data disparities. Which will cost you.
You've heard the truism: Employees don't leave jobs or companies, they leave managers and bosses. Nearly two-thirds of employees have at one time or another left a job or plan to leave because of their manager or boss.
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