Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Course | TOPIC: Search | ELEMENT: Plan
Do you ever wish you had a better handle on Search Engine Optimization? More familiarity with the concepts that could help you make better SEO plans and better communicate your needs to your technical team members? Let us show you how to speak today’s SEO language and win big at search.
CONTENT TYPE: Friday Forum | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Do you feel like your marketing efforts aren't getting the credit they should? Do you struggle to prove attribution for leads and sales? Join us for the scoop on building your own attribution models, tactics for measuring marketing performance, and more. Sponsored by Vidyard.
CONTENT TYPE: Sponsored Webinar | TOPIC: Email | ELEMENT: Plan
Email remains one of the most effective tools for marketing. And with the increasing use of mobile devices, it's also one of the most preferred methods of communication. So how can you create the most effective and engaging email campaigns? Sponsored by InfoUSA.
CONTENT TYPE: Podcast | TOPIC: Management | ELEMENT: Management
Scott Stratten, co-owner of UnMarketing and co-author of The Jackass Whisperer, shares tips for addressing bad behavior at work, at home, and online.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Plan
Email marketing doesn't work well if you don't understand your audience, their needs, their wants. Take these steps to learn more about your audience so that you can then segment them and improve your email workflow—and conversions.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy | ELEMENT: Plan
Your 2020 planning season has likely been in high gear. Marketers have been reflecting on how their year went and setting objectives for 2020. Often missing or deprioritized in that process is competitive intelligence. But CI can drive actionable insights—and revenue.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
In three weeks, on January 1, 2020, the California Consumer Protection Act (CCPA), goes into effect. As a result, for the first time, US businesses will be subject to a far stricter set of privacy regulations in-country.
Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events | ELEMENT: Analyze
The average B2B organization spends 40% of its marketing budget on live events. But most marketers struggle with proving the value of those events. Sound familiar? It's time to prove the ROI of your events and ensure that your organization views them as assets, not expenses. Sponsored by Cvent.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management
Revenue operations is a hot trend in B2B marketing. But what is it, why has it continued to gain traction, and—most important—how can marketers benefit from it? Here are answers, including three reasons why marketers should embrace revenue operations.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
As an owner of a small business, you've indulged in dreams of expansion. With a little belt-tightening, it's well within your reach. These three ideas will help streamline your business and get you ready to scale up.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
"Chief revenue officer," "vice-president of revenue operations," "director of revenue ops..." Within the past couple of years, the number of management titles containing "revenue" has shot up on LinkedIn. What's going on?
CONTENT TYPE: Chart | TOPIC: Public Relations | ELEMENT: Management
Consumers expect a brand in crisis to respond quickly, accept responsibility, and communicate from the top, according to recent research from Crisp Thinking.
CONTENT TYPE: Guide/Report | TOPIC: Email | ELEMENT: Analyze
Are you up to speed with when, where, and how your target audiences are clicking, reading, and responding? This report will help you benchmark your performance against your peers and turn subscriber insights into strategies and tactics that boost your success. Sponsored by Litmus.
We've all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn't look great out in the real world. Are you ready to fix your email frustrations and fails? Sponsored by Litmus.
CONTENT TYPE: Guide/Report | TOPIC: Events | ELEMENT: Plan
Whether you're new to event marketing—or you've been managing guest lists, juggling guest speakers, and scanning badges for years now—there's always room to make your events more compelling and revenue-generating. But you need a plan. Sponsored by Splash.
CONTENT TYPE: Sponsored Webinar | TOPIC: Metrics & Measurement | ELEMENT: Analyze
If you're like most marketers, you know your programs are performing well but you may not have all of the data you need to defend and expand your marketing budget. But how do you report your successes in a way that management will "get it?" Sponsored by LeanData.
CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Strategy
Mobile has become the primary channel for consumers in virtually every demographic group—allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer landscape. What does a successful mobile strategy entail in today's world?
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Plan
Shopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to holiday shopping behavior, it could cost them big.
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