FILTERS

clear all

Content Type

Events

Topics

Framework Elements

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • The Key to Effective Direct Mail Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan

    Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost.

  • How to Keep Your Email Marketing Strategy Relevant to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

    At a time when we're reaching customers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a Facebook ad than your humble email. But if that's what you think, you're missing out on reaching Millennial customers.

  • Three Ways to Prepare for the Future of Marketing and Your Future as a Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Strategy

    Marketing has been around for as long as humans have had something to sell. But in recent years just about every marketing tactic and delivery channel imaginable has quickly and drastically evolved. It's hard for us marketers to be sure of anything these days. Let's see what we can do about that.

  • The Technologies That Are Disrupting Digital Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Strategy

    Is there any facet of digital marketing that isn't being continually disrupted by technology? You name it: data-gathering, analytics, content creation and distribution, personalization, targeting, SEO... So which technologies should you be keeping a close eye on?

  • Why Testimonials Are B2B Companies' Most Important Marketing Tool

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

    B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don't want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that's what they get.

  • Five Surefire Ways to Boost Your B2B Marketing Content's Readership

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers' attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage your readership.

  • Press the Damn Button: Livestreaming-Expert Brian Fanzo on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Communicate

    Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business.

  • An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Create

    Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement?

  • Effective Measurement of ABM Depends on These Four Steps

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Management

    Before you can even start to measure the success of your ABM efforts, you've got to make sure four critical foundational components are in place. Here they are, along with how to set them up.

  • Five Real Content Strategies to Earn Brand Attachment

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Create

    The path to brand attachment—one level up from brand loyalty—is long, winding, and challenging. And you can't skip ahead or take shortcuts. Here's how to get there in five strategic steps.